Importance of Storytelling in Digital Marketing
Strong emotional bonds: Why do some people buy iPhone and others Samsung, even though there's not much difference in the level of features and functionalities? Well, it's simply because humans are often emotionally connected to a particular brand. It's not just about the cost or the value-add, but a customer's preference is also based on the emotions they share in relation to a particular brand. Storytelling fits perfectly in this space, as it helps forge strong emotional bonds between brands and customers.
Directly impacts sales: In a recent study, it has been revealed that storytelling has the maximum impact on sales. Storytelling scored higher in comparison to all other digital marketing initiatives. The researchers found that storytelling helped build trust, which was substantially more than other promotional strategies such as hiring a top celebrity to endorse a brand. Even huge discounts and freebies failed to build the level of trust that was achieved through storytelling. The high level of trust naturally translated into increased sales.
Make data attractive: It's an important objective for marketers to communicate data and information about a brand to the target audience. However, data in itself may fail to excite customers, even when it may be interesting. Storytelling can help, as it can easily make data more palatable for the target audience.For example, just mentioning a 65-inch wide-screen television may not have as much impact as a short, crisp description about how a 65-inch screen would be a great opportunity to invite friends for a grand night of IPL matches.
Customer’s attention: Storytelling is an easy way to get the attention of the target audience. Scientific studies have revealed that humans are completely engrossed when they are listening to or reading an interesting story. Brands can capture this moment to form new perceptions or to fortify existing ones. This approach is very useful, especially in today's digital age that has also been humorouslyreferred to as the age of distraction.
When embedding stories in digital marketing initiatives, it is important to be realistic and honest. Storytelling should aim at building trust among the target audience, so that they would find it easier to choose in favor of a particular brand.
Know more about digital marketing and its importance at http://www.webeesocial.com
WeBeesocial.com is one of leading digital marketing company in Delhi , have been serving to many big brands
A-9, bhagat singh marg kewal park, azadpur
This release was published on openPR.
Permanent link to this press release:
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.
You can edit or delete your press release Importance of Storytelling in Digital Marketing here
News-ID: 945875 • Views: 409
More Releases from Digital Agency LLC
IvisitU.com: A Worldwide Traveller Community
IvisitU.com is a brand new concept designed to help the traveller community plan trips, meet people and find places to stay. By encouraging members (IvisitUs) to provide hospitality for one another in their home cities, travelling becomes a whole new experience. The unique concept, was originated by a young student planning a long weekend in Copenhagen, unable to find affordable accommodation or advice from fellow travellers online. IvisitU.com successfully launched on
More Releases for Storytelling
The Immunooncology Market to Ride on Video Storytelling
The Immunooncology Market is slated to grow on a stellar note going forward. The current situation is that digitization, which has the capacity of changing the dynamics of any vertical, has made a beeline to the healthcare vertical. The world out there no more depends on references for choosing healthcare services but goes for 360-degree research before arriving at the final decision. This would be the digitized healthcare vertical in
The Mesotherapy Market to Ride on Video Storytelling
The Mesotherapy Market is slated to grow unstoppably in the years to come. The healthcare providers are, of late, making way for more specialized and timely treatment through same-day surgeries, outpatient surgeries, and likewise. ASCs (Ambulatory Surgical Centers) are preferred over conventional hospital settings. As such, cost-effective medical services could be provided. This type of customization is expected to take the healthcare vertical by storm in the future. Increasing adoption of
BookVenture Celebrates Storytelling in new Publishing Promo
Ishpeming, MI (2/1/2017) — BookVenture Publishing LLC is giving authors more incentives to get their story published by knocking off publishing package prices in the Tell a Tale promo. Authors who purchase any premium package from Ensign to Admiral can avail a 30% discount. The promo celebrates Tell a Tale day that pays tribute to the best classic stories that are continuously shared today. BookVenture is inviting author to share their
International Storytelling Center partners with Pass It Down at National Storyte …
Chattanooga, TN - The International Storytelling Center, a cultural and educational institution dedicated to improving the world through the power of storytelling and Pass It Down, LLC, an award-winning digital storytelling platform, today announced a technology partnership and strategic relationship. At the 2016 National Storytelling Festival (NSF), the oldest and most prestigious storytelling festival in the world, Pass It Down & NSF will run a joint digital storytelling campaign. Over 75,000
Storytelling for Photojournalists: Reportage and Documentary Photography Techniq …
The unique photography manual with brutally practical tips and tricks just landed on Amazon and it's now available to pre-order. Buffalo, NY, February 24, 2016 - Photographer Enzo Dal Verme (he has shot for Vanity Fair, The Times, l’Uomo Vogue, Marie Claire, Elle, Glamour and more) has decided to reveal some of his shooting tricks for an inside look at the world of reportages. What’s behind the power of a reportage? After
Waterlogg Productions Founder Celebrates 40 Years of Storytelling
It was 40 years ago in July of 1972 when a 13-year old Joe Bevilacqua began making up "funny voices" on a Panasonic cassette recorder his father bought him. Bevilacqua would sit up in his attic room improvising full half hour comic audio plays featuring his own creations Willoughby and the Professor. Joe Bev. (as he is also known) has gone on to produce, direct and perform hundreds of hours