Press release
Ceaseless Adoption of Mobile Phones Drives Smartphone Display Market
The marked presence of global, regional, and domestic players in the global smartphone display market account for the strikingly fragmented vendor landscape. Top players enjoy prominence in the market with their extended product portfolios. They are employing a mix of strategies that include introducing inexpensive products, to consolidate their position in the global market. In addition, a number of leading players are focusing on technologies for developing high-performing products to outdo their competitors.
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Top players in the global smartphone display market include Samsung Electronics, Sharp Corporation, Tianma Micro-electronics Co. Ltd., InfoVision Optoelectronics, Panasonic Corporation, Heyuan Zhongtou Communication Technology Co. Ltd., LG Corporation, Toshiba Corporation, BOE Technology Group Co. Ltd., Japan Display Inc., NEC Display, and Sony Corporation among others.
The global market for smartphone display is primarily driven by ceaseless demand for mobile phones. Mobile phones are increasingly becoming a necessity for everyday functioning. To serve the demand, manufacturers are coming up with newer products that are in the affordable price range to be owned by a large population. At the same time, technological advancements leading to incorporation of a bevy of features and functions have also augmented the usage of smartphones. Manufacturers are also coming up with flexible display screens that add aesthetic value to mobile phones. On the flip side, high cost of display is a key factor challenging the market’s growth. Nevertheless, recent trends of increasing usage of high definition displays in wearable smart devices is likely to present ample opportunities to the growth of this market.
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The segments of the smartphone display market based on type include capacitive and restive display screens. Restive display screens function by sensing pressure applied by the user, whereas capacitive display screens operate by sensing the electrical properties of the human body. In terms of display technology, the segments into which the smartphone display market has been divided are TFT-LCD, OLED, IPS-LCD, AMOLED, and others. Among them, TFT LCDs are most commonly used in mobile phones as they offer better image quality over LCD’s. On the other hand, IPS LCDs offer superior features with wider viewing angles and lower power consumption than what is offered by normal TFT LCD leading to much longer battery life.
On the basis of size, the smartphone display market has been divided into 0”-4”, 5”-6”, 4”-5”, and above 6”. By geography, the global smartphone display market has been classified into North America, Asia Pacific, Europe, South America, and the Middle East and Africa. Asia Pacific, mainly driven by China, India, Japan, and Australia hold the maximum market share presently followed by North America. Asia Pacific is likely to remain at the fore over the report’s forecast period driven by massive potential for the growth of smartphone industry in India.
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