Social Media Analytics Market Overview, Trends, Research Methodology, Latest Review, Current Trends and Forecast to 2025

The social media has revolutionized the business world and has evolved as an industry itself. The demand for capable and skilled workforce in this field has increased, with the realization of power of social media by several companies. The social media Analytics facilitates the firms to collect data from social networking sites such as blogs and other media to understand and reduce the gap between customer and the company. This tool helps the organizations to serve its customer better and build effective marketing strategies to attract more and more customers. The social media today, has reached to a point where it has become a vital of any company’s functioning.

As the market is expected to see high demand growth in the future, some of the major factors driving the growth of market include the increasing number of social media platform operators, greater focus on competitive intelligence and market, and increasing expenditure on analytics. The factors hindering the market are the complicated workflow of the application that slows down the process of analysis. High adoption rate in small and medium enterprises and growing cloud adoption trends are some of the upcoming opportunities that are expected to mold the future of the market.

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Social Media Analytics Market Players:

IBM Corporation

SAS Institute

Oracle Corporation

Salesforce.com

Adobe Systems

The global social media analytics market is bifurcated on the basis of types, verticals, application and region. In context with types of social media analytics the market is segmented into solution and services, in which services are further segmented into support & maintenance, consulting services and training & education. In accordance with type, consulting services are dominating the market currently but training and education is expected to take over the market in next few years. Similarly, the segmentation of market based on verticals has all the various industries that are benefiting from this market, that are BFSI, telecommunications & IT, retail, healthcare & life sciences, government, heavy engineering, media & entertainment, utilities, transportation & logistics and travel & hospitality among others. Monetary firms are exploring and examining in-depth social media analytics to improve decision outcomes and operational performance and to comprehend rapid time to value. On the basis of application the market is segmented into, multichannel campaign management, customer segmentation & targeting, customer behavioral analysis, marketing measurement and competitor benchmarking. The market worldwide is segmented into 5 major regions, Europe, North America, South America, Asia Pacific and Middle East and Africa. Here, North America has the largest share in the market followed by Europe and is expect to hold its dominance over the market in future, because countries like US and Canada with developed economies have high focus on development through technologies and R&D. Asia pacific is projected to grow rapidly in this market, as countries like India, China, Japan and others are investing largely into budget friendly research and analytics solutions.

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Also, key Social Media Analytics market players influencing the market are profiled in the study along with their SWOT analysis and market strategies. The report also focuses on leading industry players with information such as company profiles, products and services offered, financial information of last 3 years, key development in past five years.

Reason to Buy

- Highlights key business priorities in order to assist companies to realign their business strategies.

- The key findings and recommendations highlight crucial progressive industry trends in the Social Media Analytics market, thereby allowing players to develop effective long term strategies.

- Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.

- Scrutinize in-depth global market trends and outlook coupled with the factors driving the market, as well as those hindering it.

- Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to products, segmentation and industry verticals.

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This release was published on openPR.