openPR Logo
Press release

Lead to Account Matching for Lead Routing

02-14-2018 02:41 PM CET | IT, New Media & Software

Press release from: The Vyakar

February 14, 2018, 5:00 am PST

SANTA CLARA, Calif. - Organizations and enterprises are continuously evolving and looking for ways to improve lead routing. Salesforce Lead router has never been functional enough to fulfill complex lead assignment requirements. Vyakar has created an incredibly sophisticated and intuitive lead management software, as a result salesforce lead routing can be configured in few easy steps for faster and better results.

With lead to account fuzzy matching, companies get yet another chance to increase conversion of leads into customers. What is it? Lead to Account matching uses algorithmic processes, a combination of data dictionary, machine learning and natural language processing to determine if a lead is good match with existing accounts. What makes this process unique is the fact that results for a query are returned according to likely relevance with other factors such as geography, email domain etc.

It is important to mention Vyakar’s lead to account matching algorithm is able to match all the existing accounts (not only the first match found) and then pick the most relevant one. Vyakar’s lead matching offers incredible performance and flexibility for corporations and enterprises to be able to deploy custom lead management solutions more efficiently. Even smaller businesses can benefit from salesforce lead management performed by a well-structured software. What makes the software so beneficial is its highly customizable nature. A business can create custom API based on specific deployment requirements and adapt the software based on its needs and preferences.

Lead to Account Fuzzy matching software from Vyakar uses a special algorithm that consists of tens of thousands of data points and rules to enhance user experience. For example, the algorithm ties email web domain to email domain, and thereby to the corporation itself. Also, it eliminates suffixes and other characters that tend to make the search more complicated. An amazing advantage of Vyakar’s software is its ability to recognize whether the name of a company and its acronym are the same. Due to all these actions and many others, the entire salesforce lead assignment process becomes significantly easier.
Another important thing to mention is that software is programmed in such a way that matches with a geographically closer account in instances when multiple locations are available for the same account. Of course, companies can opt out of this feature. This only demonstrates the versatility and flexible nature of this easy-to-use software.

The entire lead to account matching process offers unlimited possibilities and it is performed in a fast and secure manner for maximum effects.


About Vyakar: Vyakar is a Santa Clara, CA-based company offering services in Lead Routing, Marketing Segmentation and Lead to Account matching. We use set of complex rules, dictionary and machine learning to deliver business results. Our products are integrated with major marketing automation systems and CRM, as well as designed to work standalone using web services for custom use cases.

4701 Patrick Henry Drive
Building 25
Santa Clara CA, 95054
United States

This release was published on openPR.

Permanent link to this press release:

Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.

You can edit or delete your press release Lead to Account Matching for Lead Routing here

News-ID: 942996 • Views:

More Releases from The Vyakar

Vyakar launches Free App to match Lead to Accounts
Vyakar launches Free App to match Lead to Accounts
February 22, 2018, SANTA CLARA, Calif. – Enterprises of varying size have been long struggling with lead management. Some of the primary business changes for B2B sales and marketing organization have been ability to effectively route new leads, report campaign attribution and create account based segmentation for ABM. Though these challenges are multifaceted, matching leads to account holds the key to solve these. Vyakar has been actively working on B2B lead

More Releases for Lead

Digital Services for Lead Generation | Local Lead Generation Websites | Lead Gen …
Lead Generation consists of attracting and renovating target audiences that have shown interest in your product or services. The objective is to guide prospects through the purchaser’s journey to the end of the sales funnel. Content is one of the leading tools B2B marketers utilize to create leads. This may comprise of social media posts, blog posts, coupons and live events. You utilize the forms to capture leads that employ
Digital Services for Lead Generation, Local Lead Generation Websites
Businesses these days are reliant on lead generation to advertise their service before the consumers to get more business and endure in bullish market. The Lead generation service is an unceasing effort to attract and change the target audience’s mind towards the business offering. It is an act of completely compelling the consumer to purchase the business services. It will boost brand image and outcome in good sales for the
Digital Services for Lead Generation, Lead Generation Platforms: Ken Research
The Lead generation is the practice of gaining fresh leads for your business. It is cultivating the interest of a person in your product or service so much that they distribute you with their contact specifics. It is the start of the technique which leads to a prospective customer turning into a purchaser. And then perchance buying from your business. Your business should then be nurturing such leads that you
Digital Services for Lead Generation | Lead Generation Platforms: Ken Research
There are several channels and marketing tools for the digital marketers to utilize to get customers to notice their brand. If your business functions appropriate when in direct communication with the customers over the phone, the lead generation marketing can provide a number of benefits. The lead generation marketing is about motivating the interest of customers in a product or service and capturing that interest by obtaining those customers to
Local Lead Generation Websites | Best Companies for Online Lead Generation | Lea …
The Lead Generation is a foremost marketing procedure that comprise finding people who would be interested in purchasing your product and/or services. It comprises collecting contact details of the interested impending buyers/consumers in exchange for something that is of worth to them - for e.g educational, collateral, research content or a free trial of a product. This is a foremost activity to build a sales pipeline. The Lead Generation is
lead generation company | Best Lead Generation Company in India | Online Lead Ge …
Lead Generation: The Lead generation firms supply your corporate with the hot leads you necessary to acquire fresh clients, while releasing up your time to spend on other responsibilities, like product improvement or quality declaration. Contrariwise, you could double down on fresh leads, hammering up business in tandem with leads delivered by the generation firms. The Business enlargement is openly correlated with finding fresh clients and making them happy, and