Press release
Mobile Operators Go after the Connected Car Opportunity Cellular Telematics Value Chain, Business Models and Market Forecast
The main objective of this report is to define, describe, and forecast the global “Mobile Operators Go after the Connected Car Opportunity Cellular Telematics Value Chain” market on the basis of types of applications, major sectors, deployment models, organization size, and regions. The report contains an analysis of the major factors influencing the growth of the market (drivers, restraints, opportunities, and challenges). It aims to strategically analyze the micromarkets with respect to individual growth trends, prospects, and their contribution to the market. The report attempts to forecast the market size for 5 major regions, namely, North America, Europe, Asia Pacific (APAC), Middle East and Africa (MEA), and Latin America. It contains key vendor profiles and comprehensively analyzes their core competencies. The report also tracks and analyzes competitive developments, including partnerships, collaborations, acquisitions, new product developments, and R&D activities in the market.
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Telematics is one of the most dynamic and fastest growing segments of the cellular machine-to-machine market, which itself will take a growing portion of all cellular subscriptions, increasing from 2.3% in 2012 to 6.8% in 2018. Regulations are a key market driver, but competition and innovation in the insurance and OEM segments are also important.
Despite differences between the telematics service markets of OEMs, insurance companies and aftermarket providers, we expect to see increased partnerships and collaboration between these segments as the car’s network connection is used for a range of different services. Operators must also adapt their models to local market dynamics, especially given the variety of factors affecting telematics demand, ranging from income levels, rates of car theft rates and drivers’ expectations to the availability of smartphone apps.
Pyramid Research has identified four key approaches operators can take to expand their presence in the telematics value chain and thus their share of it:
1. They can become telematics service providers, as Verizon has done through its acquisition of Hughes Telematics.
2. Operators can offer flexible billing, so that telematics access and services can be charged to a phone bill.
3. To be able to plan and deploy services better, operators can develop or partner for systems integration capabilities.
4. Operators can leverage their brands and channels to sell telematics services directly to end users.
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In Mobile Operators Go after the Connected Car Opportunity, Cellular Telematics Value Chain, Business Models and Market Forecast,’ Pyramid Research examines the cellular telematics value chain, analyzes the different business models and provides market forecast for the telematics industry globally. The report looks at the various market drivers and how they differ between regions and especially between emerging and developed markets; it also examines the main types of telematics applications, such as navigation, emergency services, diagnostics PAYD and PHY insurance, and stolen vehicle recovery. focusing on the opportunities for MNOs to expand their role. Examples from around the globe are provided throughout, including of AT&T (in the US), Vodacom (South Africa), GM OnStar (US), ERA GLONASS (Russia), eCall (Europe), Volvo, Insurethebox (the UK), Generali and Telefónica (Spain), and the CONTRAN regulations (Brazil).
Table of Content
Executive summary
Section 1: Telematics services overview
Market definition and overview
Approaches to connecting cars
Telematics value chain
Types and positioning of telematics applications
Examples of OEM services
Examples of aftermarket services
Examples of insurance services
Section 2: Market drivers
Telematics market drivers
Regulations as a market driver: eCall
Regulations as a market driver: CONTRAN
Regulations as a market driver: ERA GLONASS
Advantages of cellular connectivity as a market driver
Telematics and vehicle insurer business model
Telematics as a differentiator for OEMs
Section 3: Operator approaches
M2M market opportunity for mobile network operators
Telematics M2M opportunity for mobile network
operators
The MNO role in the M2M value chain
MNOs and the telematics value chain
MNOs in the telematics value chain: Connectivity only
MNO telematics business models beyond connectivity
MNO telematics business models: Service provision
MNO telematics business models: System integration
MNO telematics business models: Channels
MNO telematics business models: Billing
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Section 4: Market forecasts
Global forecast
Regional breakdown
Forecasts by segment
North American market
European market
Latin American market
Africa & Middle East market
Asia Pacific market
Pyramid Perspective
Pyramid perspective
Appendixes
Companies mentioned
Sources and related research
About Pyramid Research
Cellular M2M telematics devices
Embedded (by OEMs — car manufacturers)
Aftermarket
Tethered
Cellular M2M telematics service positioning
Examples of OEM services
OnStar service subscriptions
OnStar service subscription growth and milestones
Wireless car company ownership overview
Examples of aftermarket services
The RAC’s black box
Examples of insurance services
State farm sample discounts *
Growth of insurethebox policies 2010-2013
Total cellular M2M subscriptions market forecast, 2012 - 2018
eCall status by country
CONTRAN 245 implementation timeline for all new vehicles in brazil
ERA GLONASS regional infrastructure development
Positioning of M2M applications by mobility and bandwidth requirement
Insurethebox savings survey information
Passenger car fleet by region, 2011 - 2018
insurethebox savings survey information
Passenger car fleet by region, 2011 - 2018
Cellular M2M as a percentage of all mobile subscriptions by region, 2011 -
2018
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Global mobile subscriptions breakdown, 2013
Global mobile M2M subscriptions breakdown, 2013
Telematics value chain
Porto Seguro focuses on bundling and loyalty
Operator approaches for moving up the telematics value chain
Telematics value chain
Verizon telematics product portfolio
Vodafone – Towers Watson implementation methodology
Sprint velocity connect overview
AT&T drive: a modular platform with a range of partners
Telematics value chain
Vodacom South Africa M2M subscriptions
Portion of Verizon postpaid retail subscriptions on Share Everywhere plan
Single bill, n-device access and policy management
Flexible and split billing is fundamental to AT&T’s partnership with GM OnStar
Telematics active SIMs, 2012-2018
Telematics SIMs as percentage of all M2M SIMs and passenger vehicle
penetration
Active telematics SIMs by region, 2012-2018
Telematics active SIM penetration of passenger car fleet, 2012 and 2018
Telematics active SIMs, 2012-2018
End-user telematics revenue by segment, 2012-2018
Active telematics SIMs in north America by segment, 012-2018
North America telematics connect revenue by segment, 2012 2018
Active telematics SIMs by segment in Europe, 2012-2018
Europe telematics connect revenue by segment, 2012, 2018
Africa & Middle East active telematics SIMs by segment, 2012-2018
Asia Pacific telematics active SIMs by segment, 2012-2018
Asia Pacific connect revenues by segment, 2012-2018
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