Press release
Data Management Platform Market Analysis, Segments, Top Key Players, Drivers and Trends by Forecast to 2023
Data management is one of the hottest emerging IT market, which is ripe with mergers and acquisitions. Commenting on the recent acquisition of Krux by Salesforce, Greg Stuart, CEO of the Mobile Marketing Association said "Oracle and their data and marketing cloud were laying claim to being experts and Krux allows Salesforce to differentiate themselves against other marketing clouds”. The deal has indicated the entry of Salesforce in the data-management market."
According to official definition provided by DAMA International, Data Resource Management is the development and execution of architectures, policies, practices and procedures that properly manage the full data lifecycle needs of an enterprise. Thus data management platforms involves collection and storage of data from variety of sources such as mobile apps, mobile web, CRM, social networks, for the purpose of users such as ad agencies, marketers and publishers.
The Data Management Platform (DMP) Market is expected to reach approximately USD 3.0 billion by the end of 2023 with approximately 15% CAGR during the forecasted period from 2017 – 2023.
Key Players for global Data Management Platform (DMP) Market:
Oracle Corporation (U.S.), Adobe Systems Inc (U.S.), KBM Group LLC (U.S.), Rocket Fuel, Inc (U.S.), Krux Digital Inc (U.S.), Lotame Solutions Inc (U.S.), Turn Inc (U.S.), Neustar, Inc (U.S.), SAS Institute (U.S.), SAP SE (Germany), Cloudera Inc (U.S.) and Informatica (U.S.).
Request a Sample Report @ https://www.marketresearchfuture.com/sample_request/4573
Market Dynamics of Global Data Management Platform Market:
Drivers
• Growing demand and importance of marketing and agencies
• Need for better customer targeting by creating personalized and strategically driven ads for higher conversion rates
• Greater ROI and customer retention
• Product development such as growing incorporating features such as data collection, data classification, data analysis, data transfer and scalability. Advanced features such as Tag Management, Audience segmentation, media integration, campaign analysis, and audience analytics
• Real time data analytics development
Current News and Trends:
Oct, 2016 - Salesforce Buys Krux, the Data-Management Platform, for $700 Million. Krux CEO Tom Chavez said “the deal will increase the precision of the Salesforce Marketing Cloud's audience segmentation and targeting". Salesforce has Einstein, which is its artificial intelligence-powered services. Tom Chavez also stated that “Krux will feed Salesforce Einstein with billions of new signals, enabling companies to be even smarter about their customers".
Sep, 2017 - HCL Acquires Data Management Platform company ETL Factory Limited, (Datawave).
Rahul Singh, President and Head – Financial Services, HCL Technologies stated that “The acquisition of Datawave and its suite of products will bolsters HCL’s capabilities to collaborate with clients”. “
Regional analysis of Data Management Platform Market:
The market for Data management Platform is segmented under North America, Europe, Asia Pacific and Rest of the world. Among these, North America is estimated to dominate the market following Asia pacific.
This is majorly due to rise in the online customer, internet usage and large smart phone users.
Access Report Details @ https://www.marketresearchfuture.com/reports/data-management-platform-market-4573
Segments of Data Management Platform market
• Data Type - First Party Data, Second Party Data, Third Party Data. The first party data holds the highest market share in 2016 due to its greater reverence and direct connection with the brand from existing or potential customers. However third party data is growing at the fastest CAGR.
• Data Source - Web Analytics Tools, Mobile Web, Mobile Apps, CRM Data, POS Data, Social Network, Others.
• End User - Ad Agencies, Marketers, publishers.
About Market Research Future:
At Market Research Future (MRFR), we enable our customers to unravel the complexity of various industries through our Cooked Research Report (CRR), Half-Cooked Research Reports (HCRR), Raw Research Reports (3R), Continuous-Feed Research (CFR), and Market Research & Consulting Services.
MRFR team have supreme objective to provide the optimum quality market research and intelligence services to our clients. Our market research studies by products, services, technologies, applications, end users, and market players for global, regional, and country level market segments, enable our clients to see more, know more, and do more, which help to answer all their most important questions.
Contact:
Market Research Future
Office No. 524/528, Amanora Chambers
Magarpatta Road, Hadapsar
Pune - 411028
Maharashtra, India
+1 646 845 9312
Email: sales@marketresearchfuture.com
This release was published on openPR.
Permanent link to this press release:
Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.
You can edit or delete your press release Data Management Platform Market Analysis, Segments, Top Key Players, Drivers and Trends by Forecast to 2023 here
News-ID: 936534 • Views: …
More Releases from Market Research Future
Global Small Boat Industry Sees Growing Demand Amid Rising Recreational Boating …
As per the latest analysis by Market Research Future, the Small Boats Market Size was estimated at 17.12 (USD Billion) in 2024. The Small Boats Market Industry is expected to grow from 17.88 (USD Billion) in 2025 to 26.41 (USD Billion) till 2034, at a CAGR (growth rate) is expected to be around 4.43% during the forecast period (2025 - 2034).
The global small boat industry is witnessing significant growth, driven…
Automotive Trim Market Attaining USD 193.22 Billion till 2034 | Innovations Rede …
As per the latest analysis by Market Research Future, the Automotive Trim Market Size was estimated at 140.30 (USD Billion) in 2024. The Automotive Trim Market Industry is expected to grow from 144.87 (USD Billion) in 2025 to 193.22 (USD Billion) till 2034, at a CAGR (growth rate) is expected to be around 3.25% during the forecast period (2025 - 2034).
The automotive industry is witnessing a significant transformation in vehicle…
Leading Automotive Technology Firms Expand Fuel Level Sensor Solutions for Next- …
As per the latest analysis by Market Research Future, Automotive Fuel Level Sensor Market Size was valued at USD 5,788.04 million in 2024. The Automotive Fuel Level Sensor market industry is projected to grow from USD 6,008.32 million in 2025 to USD 9,201.90 million by 2035, exhibiting a compound annual growth rate (CAGR) of 4.35% during the forecast period (2024 - 2035).
With the global automotive industry focused on precision,…
Valet Parking Technology Gains Momentum as Urban Mobility and Smart Infrastructu …
As per the latest analysis by Market Research Future, the Valet Parking Technology Market Size was estimated at 1.41 (USD Billion) in 2024. The Valet Parking Technology Market Industry is expected to grow from 1.63 (USD Billion) in 2025 to 6.01 (USD Billion) till 2034, at a CAGR (growth rate) is expected to be around 15.62% during the forecast period (2025 - 2034).
Valet parking technology is emerging as a transformative…
More Releases for Data
Data Catalog Market: Serving Data Consumers
Data Catalog Market size was valued at US$ 801.10 Mn. in 2022 and the total revenue is expected to grow at a CAGR of 23.2% from 2023 to 2029, reaching nearly US$ 3451.16 Mn.
Data Catalog Market Report Scope and Research Methodology
The Data Catalog Market is poised to reach a valuation of US$ 3451.16 million by 2029. A data catalog serves as an organized inventory of an organization's data assets, leveraging…
Big Data Security: Increasing Data Volume and Data Velocity
Big data security is a term used to describe the security of data that is too large or complex to be managed using traditional security methods. Big data security is a growing concern for organizations as the amount of data generated continues to increase. There are a number of challenges associated with securing big data, including the need to store and process data in a secure manner, the need to…
HOW TO TRANSFORM BIG DATA TO SMART DATA USING DATA ENGINEERING?
We are at the cross-roads of a universe that is composed of actors, entities and use-cases; along with the associated data relationships across zillions of business scenarios. Organizations must derive the most out of data, and modern AI platforms can help businesses in this direction. These help ideally turn Big Data into plug-and-play pieces of information that are being widely known as Smart Data.
Specialized components backed up by AI and…
Test Data Management (TDM) Market - test data profiling, test data planning, tes …
The report categorizes the global Test Data Management (TDM) market by top players/brands, region, type, end user, market status, competition landscape, market share, growth rate, future trends, market drivers, opportunities and challenges, sales channels and distributors.
This report studies the global market size of Test Data Management (TDM) in key regions like North America, Europe, Asia Pacific, Central & South America and Middle East & Africa, focuses on the consumption…
Data Prep Market Report 2018: Segmentation by Platform (Self-Service Data Prep, …
Global Data Prep market research report provides company profile for Alteryx, Inc. (U.S.), Informatica (U.S.), International Business Corporation (U.S.), TIBCO Software, Inc. (U.S.), Microsoft Corporation (U.S.), SAS Institute (U.S.), Datawatch Corporation (U.S.), Tableau Software, Inc. (U.S.) and Others.
This market study includes data about consumer perspective, comprehensive analysis, statistics, market share, company performances (Stocks), historical analysis 2012 to 2017, market forecast 2018 to 2025 in terms of volume, revenue, YOY…
Long Term Data Retention Solutions Market - The Increasing Demand For Big Data W …
Data retention is a technique to store the database of the organization for the future. An organization may retain data for several different reasons. One of the reasons is to act in accordance with state and federal regulations, i.e. information that may be considered old or irrelevant for internal use may need to be retained to comply with the laws of a particular jurisdiction or industry. Another reason is to…
