New Era of Retail Cybersecurity Market
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Global retail cybersecurity market on the basis of geography has been segmented into North America, Europe, Asia Pacific, Latin America and Middle East and Africa.
Online retail industry is experiencing immense growth as customers nowadays are opting for faster technological solutions to purchase what they need that has been a major driver for this retail cybersecurity market. Time saving processes along with cost-effectiveness associated with the online retail industry has helped in the rising demand for this market. Along with this, the technological advancement has also lead to the rising chances of cyber-attacks leading to the loss of confidential information of customers that further boosted the demand for retail cyber security globally. Considering these drivers, there are certain factors that has negative impact on the overall market. Some of these factors include the technological risk associated with computer such as virus or malware along with the malpractices done by certain operators that has negatively impacted the global market. Post consideration of all these drivers and restraints, it is the growth of IoT (Internet of things) technology along with the prevention of computer systems from ransomware that is likely to provide opportunities for the growth of this market during the coming years.
Geographically, it is North America that is expected to dominate the global market followed by Europe. The growth of online retail sector along with rise in application of IoT technology has been some major drivers to push the growth of this market. Asia Pacific has contributed to be another major region for this market along with accounting one of the fastest growth globally. Some major countries contributing to the growth in this region includes China and India among others. Rise in internet penetration along with growth of online retail sector has been some of the important aspects to have a positive impact on this market.
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Some of the key companies that are operating in the global retail cybersecurity market include Symantec Corporation (The U.S.), IBM Corporation (The U.S.), EMC RSA (The U.S.), Intel Security (The U.S.), Hewlett-Packard Enterprise (The U.S.), Cisco Systems, Inc. (The U.S.), Fireeye, Inc. (The U.S.), Rapid7, Inc. (The U.S.), Trend Micro, Inc. (Japan) and Sophos Ltd. (The U.K.) among others.
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