Highly Digitized Modern Businesses Drive Demand for IT Operations Analytics (ITOA) Software Market

MarketResearchReports.biz has added a new report to its repository, titled, “IT Operation Analytics (ITOA) Software Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2016–2024.” It offers a complete study with detailed reports of historical market performance, present trends, and its prospects in the future. It studies the current market size and landscape thoroughly. It collates information from various sources – both paid and free – to put together important facts and figures pertaining to the market.

IT Operations Analytics (ITOA) automates the entire process of gathering, organizing, and uncovering patterns in highly distributed, diverse and fast-changing service and application data to find useful insights. It helps to zero in on problems much faster and hence helps to better the performance of the IT system. Such ITOA software leverage cognitive computing capabilities to comprehend IT systems behavior over time and comes up with timely warnings on any unusual behavior.

Businesses these days are highly digitized. They incorporate technology in almost every step and this creates challenges for IT Infrastructure on account of the data overload it results in. The IT operations analytics (ITOA) helps in providing the right information to the operation management teams at right time. It enables quick identification of issues thereby lessening the problem solving time and optimize the entire system along with application performance in order to make operations more effective. Because of such unique perceived benefits ITOA is witnessing swift uptake by entities – both large enterprises as well as small and medium enterprises (SMEs).

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Apart from that, the swift uptake of cloud by business organizations to cut down costs and improve operations and the switch to next-generation technologies from traditional ones are also benefitting the ITOA market. Growing number of data centers are also creating opportunities for the players in the market.

However, there are certain drawbacks of IT operations analytics (ITOA) software, which is serving to dampen their demand. One of them is the steep investment at high risk and uncertain returns. Besides, finding skilled employees to run the software is also a tough task, since it is a niche area still.

The different applications of ITOA systems leveraged by IT operations teams include root cause reports, problem assignment, active service performance and availability control, service impact reports, dynamically baselines threshold, and real time application behavior learning. Among them, the root cause reports applications, for example, monitors the models or structures of IT infrastructure or application. This enables locating unknown root causes of overall system behavior.

Depending upon type, the global IT operations analytics (ITOA) software market can be divided into unstructured text indexing and inference search (UTISI), multidimensional database search and reports (MDSA), log reports, statistical pattern discovery and recognition (SPDR), topological reports (TA), and complex operations event processing (COEP).

Geographically, the key segments of the global IT operations analytics (ITOA) software market are North America, Latin America, Eastern Europe, Western Europe, Asia Pacific, and the Middle East and Africa. Of them, North America is a key market owing to the proliferation of IT operational data on the back of surging use of social media and mobiles, BYOD in organizations, uptake of Internet of Things (IoT), etc., resulting in growing demand for next-generation ITOA solutions.

The major participants in the ITOA software market include Oracle Corporation, IBM Corporation, Hewlett Packard Company, Splunk, Inc., SAP SE, Evolven Software, Microsoft Corporation, VMware, Inc., ExtraHop Networks, Inc., AccelOps, Inc., Nexthink, Bay Dynamics, Sumo Logic and AppDynamics, Inc.

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