Subscriber Data Management Market to Witness Exponential Growth by 2025

In recent years, Subscriber Data Management (SDM) has emerged as one of the most critical functions in telecommunication networks. With the increasing number of technologies in networks, imminent arrival of 5G and the evolution to cloud architectures, efficiently managing all data and services related to subscribers has become so essential in order to ensure operator’s business profitability.

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The goal of subscriber data management (SDM) is to provide a platform with open interfaces to real-time subscriber data and manages the location, service settings, preferences and policies for each subscriber. Advantages of SDM include superior robustness, reduce time to market, cost effective, and offer extremely high availability, reliability and performance.

Subscriber data management has become an essential function in the CSPs’ service infrastructure. Increasingly, CSPs are realizing that significant value can be delivered if they move from the standalone network database approach to a holistic subscriber data management approach.

Recent trends in the subscriber and data management (SDM) market, such as cloud and adoption of network functions virtualization (NFV), are expected to present new opportunities for CSPs (communications service providers). Presently, the nature of SDM is conceptually expanding beyond the telecommunication domain to manage any subscriber served in a cross-industry distributed cloud.

Major factors responsible for fuelling the demand for subscriber data management and related solutions are — high mobile subscriber growth in emerging markets, significant operational costs saving for CSPs by consolidating to a next generation SDM solution, competitive pressures driving efficient subscriber profiling, partner access to subscriber data and enabling new business models and increasing IMS deployments driving spending on SDM solutions.

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Additionally, technology convergence, which is at a nascent stage presently, is expected to further drive market convergence. Therefore, service providers are planning to leverage and being proactive in defining their ubiquitous SDM capabilities, ensuring they capitalize on new market opportunities in the cloud.

However, the growth of subscriber data management market is expected to be hampered by factors such as declining price per subscriber of SDM solutions, issues regarding trust and privacy, and CSP organizational challenges.

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