Baby Car Seat Market: Recent Industry Developments and Growth Strategies Adopted by Players

The demand for baby car seats is experiencing a steady growth among consumers owing to the greater need for safety. The basic idea which lies behind the manufacturing of baby car seat is to protect the children from the injury and other hazards during collisions.as they cannot use proper seat belts. Baby car seat consists of fabric cover, harness, foam padding and are mainly used to protect baby’s head from jerking or sudden accidents.

In the developed regions such as Europe and North America, it is a mandatory rule that infants should be kept in the car seat while travelling till 6 years of age. Rising concerns regarding child safety and inclination towards convenience during travelling are driving the global baby car seat market. Baby car seats consist of different sizes depending upon the weight and size of the baby. Rising child safety awareness has resulted in the implementation of strict laws and regulations in several developed countries to mandate the usage of baby car seats and due to this, car manufacturers are taking the initiative of installing baby car seats in cars as well.

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However, this norm is relaxed in the developing regions such as Asia Pacific. The global baby car seat market has been segmented into different product types and by distribution channel. By product, the market has been segmented into infant seats, booster seats, combination seats and convertible seats. The market has been further segmented on the basis of distribution channel into, online distribution channel and offline distribution channel. Online channels are expected to witness the fastest growth rate during the forecast period on account of rapid advancements in the field of technology and growing base for e-commerce.

The global baby car seat market are mainly driven by rapid urbanization and increasing expenditure on passenger cars. The manufacturing techniques of the baby car seat has also shown improvement over the years. New features which includes energy absorbing foam layers and anti-rebound bars to keep the seat steady during accidents are boosting the global car seat market.

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However high prices of the baby car seat are hampering the growth of the global baby car seat market. In the developing and underdeveloped regions cars are considered as the luxury and thus are sometimes beyond the reach among some percentage of the population. Lack of awareness among the consumers regarding the safety benefits of the car seats is restraining the global car seat market. Additionally, rising trends of e-retailing among the consumers over the years due to its easy convenience are generating opportunities to the global baby car seat market.

In the region wise study the global car seat market has been segmented into North America, Europe, Asia Pacific, Middle East, Africa and Latin America. Rise in trends of e-commerce and awareness regarding safety of the children in the countries of North America such as U.S., Canada, and Mexico. Regions in Europe such as Germany, France, and Italy among the other countries also captured a significant market share of the global baby car seat market.

France is anticipated to capture a prominent position in Europe due to rising child protection awareness among the consumers. Asia Pacific which includes China, India, Japan, among the other regions showed the fastest growth rate during the forecast period due to the rising number of birth rates over the years.

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