What is the current market scenario of Global Fertility Testing Devices Market? Know what to expect from this industry along with analysis and forecast 2024
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Global Fertility Testing Devices Market Product (Ovulation Prediction Kit & Fertility Monitor (Urine-Based, Saliva-Based, Basal Body Temperature)), Mode of Purchase (Over The Counter, Prescription Based.), End User, Geography- Industry Trends and Forecast to 2024
The global fertility testing devices market is highly fragmented and is based on new product launches and clinical results of products. Hence the major players have used various strategies such as new product launches, clinical trials, market initiatives, high expense on research and development, agreements, joint ventures, partnerships, acquisitions, and others to increase their footprints in this market. The report includes market shares of fertility testing devices for global, Europe, North America, Asia Pacific and South America.
Major Market Competitors
Some of the major players operating in global fertility testing devices market are
• Church & Dwight Co., Inc.,
• SPD Swiss Precision Diagnostics GmbH,
• Prestige Brands Holdings, Inc.,
• HiLin Life Products, Inc., and Fertility Focus Limited.
• Geratherm Medical AG,
• Babystart Ltd,
• Quidel Corporation,
• UEBE Medical GmbH,
• Biozhena Corporation,
• Alere Inc.,
• Taidoc Technology Corporation,
• HiLin Life Products, Inc.,
• Fairhaven Health,
• among others.
• By product
• On the basis of mode of purchase
• On the basis of end user
• On the basis of geography
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Drivers: Global Fertility Testing Devices Market
The major factors driving the growth of this market are the rising median age of first-time pregnancies in women, decreasing fertility rate in women. Rising awareness about fertility testing among woman, easy accessibility of ovulation monitors on e-commerce websites are some of the other factors which boost the market growth.
RISING MEDIAN AGE OF FIRST-TIME PREGNANCIES IN WOMEN
For the 30 years prior, women had been mostly likely to have their first time pregnancy in their late 20s. However, in 2016, the birth rate for women ages 30 to 34 was 103 per 1,000, compared to the rate of 102 for women between the ages of 25 to 29. On average, women still get pregnant for the first time in their late twenties — at age 28, to be exact. According to the study, it has also found that while teen birth rates are down, as is the overall birth rate, infant mortality rates have stayed about the same.
As per a study, the ages of first-time mothers from 141 countries range from 18 to 31.2 years, with the oldest ages being more common in Greece, Australia and South Korea. As per CDC, women of Asian and Pacific Islander descent continue to have the highest average age at first birth. As the age for first time pregnancies in women is increasing, the risk related to fertility is also rising. So, patients prefer fertility testing, when they get pregnant. Thus, the market for fertility testing devices is also increasing.
DECREASING FERTILITY RATE IN WOMEN
Total fertility rates can be defined by the average number of children born to a woman who survives her reproductive years (aged 15-49). This fertility has dropped globally by about half since 1960. According to Eurostat, globally the total fertility rate has decreased from 4.45 in 1970 to around 2.50 in 2014.
As the fertility rate is getting dropped worldwide, people get more aware of their health and visiting hospitals and clinics to get fertility testing done. Thus the decrease in fertility rate is also driving the growth of the market.
RISING AWARENESS ABOUT FERTILITY TESTING AMONG WOMAN
As the total fertility rate is getting decreased globally, awareness among women is also rising. Advancing maternal age increases pregnancy risks such as diabetes or hypertension and other fertility related disorders. Increasing awareness at an individual, family, community and social level as well as at primary, secondary and tertiary healthcare level regarding factors affecting male and female fertility will also drive the growth of the fertility testing devices market. Local government in conjunction with the local voluntary sector is setting up various awareness programme to convey the information among population.
EASY ACCESSIBILITY OF OVULATION MONITORS ON E-COMMERCE WEBSITES
Fertility monitor or ovulation kit is an electronic device which is used by various methods to assist the user with fertility awareness. It helps to monitor hormone level change in urine, change in basal body temperature and electrical resistance of saliva and vaginal fluids. Many companies are manufacturing these ovulation monitors or ovulation prediction kits. These are also available online e commerce site. People can easily buy and check their fertility testing at home. Thus, easy accessibility of ovulation monitors on e-commerce websites are also helps to drive the growth of the market.
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