Press release
Location Analytics Market - Technological Advancements, Evolving Industry Trends and Insights 2017 - 2025
Location analytics is one of the important segments in business analytics. Location analytics refers to the business intelligence (BI) process implemented to gain insights from geographic or location-based business data. It allows companies and organizations across industries to merge 3-D data with conventional BI data.Get an exclusive sample of this report @ https://www.transparencymarketresearch.com/sample/sample.php?flag=B&rep_id=32945
This spatial data is collected using various data sources such as cameras, sensors mobile devices, global positioning systems (GPS), and social media channels. Location-based analytics help in contextualizing location-centric data and deriving meaningful insights. This derived data helps in making strategic business decisions. Location analytics includes interpretation and analysis of information in combination with its location or geographical component.
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It involves analyzing both real-time data and historic data. Location analytics can be applied for prevention of disasters. Historical data can be analyzed on a map to identify which areas are historically affected by disasters and to provide safety to disaster-prone areas. Real-time location analytics are helpful to courier services which need to keep track of the location of freights and delivery vehicles in real time.
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Location analytics tools can be beneficial for military purposes. It allows militaries to identify the exact location of troops and opponent activities on a map, helping in making better decisions and present strategic advantages. Companies are adopting location analytics solutions to use market intelligence information for business growth. In line with the same, retailers can enhance their business by analyzing the historical spending patterns of people from different geographical locations.
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