Prebiotics market outlook: Food & beverage sector to stimulate the industry growth over 2016-2023

With potentially growing interest in the improvement of digestive health through supplements, prebiotics market size has indeed observed a striking ascent in the last few years. Vital foods that have long since been a natural source for prebiotics, have now witnessed a decline in consumption, plausibly on account of the changing lifestyle habits. In consequence, this paradigm shift in meal consumption has manifested itself in the form of obesity, Alzheimer’s, diabetes, cancer and myriad other diseases that are now widespread across the globe. Amidst this scenario, the importance of prebiotics that act as a type of fertilizer to the beneficial bacteria already present in the gut has been doubly stressed upon, which has indeed also had a major impact on the popularity of prebiotics industry. Prebiotics are naturally present in foods like leeks, onions, garlic, bananas, wheat grain, yogurt and biscuits. However, prebiotics are being added to an expanding array of food products that can be as varied as puddings to frozen chicken, owing to which prebiotics market has been gaining increased momentum since the last few years.

It is prudent to mention that prebiotics industry is also being propelled by the globally growing awareness about health and immunity, in tandem with – ironically, the rising demand for probiotics. These products provide improved gastrointestinal health to the host when administered in measured amounts. However, they are also very delicate and can often be rendered ineffective by stomach acids and heat even before they are digested, on account of which prebiotics are required to strengthen the functioning of probiotics. Currently, despite the probiotic industry having sustained for a longer duration, prebiotics market seems to be growing faster as prebiotics alone can contribute much as far as the improvement of gastrointestinal health and immunity is concerned, as opposed to probiotics that cannot function unaided. The fact that the gastrointestinal tract has different immunity functions as compared to the rest of the body has not been fully appreciated until recently. However, with the support of the medical community, this fact is now being emphasized that the gastrointestinal tract contains more than 80% of the antibody producing cells of the body. Consequently, prebiotics market has begun to witness unprecedented demand as consumers are paying more attention to maintain gastrointestinal health. Digestive immunity had long been considered vulnerable in infants and aging people. However, the growing health conscious population of all ages are now adopting various means of boosting digestive health thus stimulating the prebiotics industry.

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One of the most lucrative end-use domains of prebiotics market is the F&B sector. The rise in lifestyle diseases like diabetes and obesity, especially in Europe and the US has increased awareness among the regional and global populace, enabling them to have a renewed look at their diet. Subsequently, this changed outlook has augmented prebiotics market size from the sub-verticals of the F&B sector. Say for instance, subject to the increased demand of fermented meat owing to its effectiveness in improving fiber functionality, it has been forecast that prebiotic industry share from fermented meat applications will witness a CAGR of 13% over 2017-2024. Speaking along similar lines, prebiotics market has also found potential growth avenues through the animal feed sector. With the restriction of use of antibiotics and growth hormones in animal feed, use of prebiotics in the same has gained momentum as prebiotics enhance metabolism and enhance the overall health of livestock.

Gaining consumer confidence would be one of the many challenges faced by prebiotics market players. The concept of prebiotics has not become as popular as the concept of probiotics so far, and a large percentage of consumers are not only skeptical, but also refusing to compromise on appetizing products for the sake of healthy eating. However, as the digestive and immunity enhancing qualities of prebiotics are increasingly coming to light, it is estimated that the prebiotics market will witness exponential growth in the years ahead. As per estimates, prebiotics industry size will cross USD 8.5 billion by 2024, from a valuation of USD 3.5 billion in 2016.

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