Easel Reimagined: A Revolutionary New Design Launches At Creative World

This weekend, January 27-30 in Frankfurt, Germany, a revolutionary shift in easel design will be revealed at the world's largest trade fair for hobby, craft and art supplies.

When most people think of an easel, the more traditional forms, like the H-frame or tripod, probably come to mind first. You know those clumsy wooden things that have existed for hundred of years? Attendees at Creative World are being given the special opportunity to experience a new kind of easel, the Everyday Easel, before it officially launches to the global market.

After examining the limitations of ordinary easels, such as wobbly legs and tricky adjustment mechanisms, the design team behind the Everyday Easel had a shared epiphany.

The easel needs an upgrade.

They reimagined it from the ground up. The new easel overcomes limitations of motion, allowing artists to create from every angle they desire.

With its magnetic surface and canvas clamps, the Everyday Easel allows the artist to shift and pivot their creative process, flexibly maneuvering their work however they like at any given moment.

The design team also created attachable tools and accessories that make the artist’s life easier, such as magnetic shelving to store phones and artbooks.

The lead designer behind the project, Nigel Gough, explains why the easel design is so revolutionary.

“First, the patented canvas clamps stick to the easel surface, which gives artists a dynamic way to move their canvas with ease. Second, the angle of the easel surface can be adjusted without all the screws and mechanisms of traditional easels.”

The Everyday Easel was designed to validate the artist's experience, one of quality, aesthetic, and commitment to craft. The name Everyday is a testament to the artists who must create, whether by passion, profession or both, every day.

Learn more about the Everyday Easel at EverydayEasel.com and follow the launch on Instagram @EverydayEasel.

Going to #CreativeWorld? Meet Nigel and the Everyday Easel in Hall 4.2 Stand C56.

Imagination International is an end-to-end creative company. The company takes ideas from concept to execution and beyond. Its international distribution network, North American warehousing, and internal creative, engineering and development teams allow it to discover and build inspiring brands, and bring them to market. Imagination International is privately owned company in Eugene, OR, USA.

Daniel Durrant
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daniel.durrant@iii.global

This release was published on openPR.