Analysis of Nail Color and Care Market in the U.S. with Focus on Major Factors, Brand Sales and Innovations in 2018

Nail care, as the name suggests it is important because it helps prevent nail problems, such as fungal nail infections and ingrown toenails. Nail color is kind of a product that is popular among females, but now the preference for nail products that are less toxic, long lasting and healthy is growing. Costumers are opting for quality products and are also ready to pay more for these products. Recently, a new study titled “Nail Color and Care - US - January 2018” has been publicized to the wide repository of Market Research Hub (MRH), which clearly states that the nail care and color market has declined since 2014, with substantial losses in the nail color segment.

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Report Inclusions

This research report gives a fantastic overview of the nail color and care market in US, along with past market scenario, current market analysis and forecasts or future projections for a period of five years, from 2017 to 2022. In addition, it includes an organized overview of the market, along with a clear market definition followed by an executive summary. It also discusses issues pertaining to the use of nail color, services, involvement in nail routines, reasons for choosing nail polish in US. According to the report findings, women are spending less time at the salon, less money on products. It also is facing certain issues such as Nail polish sees largest sales drop because artificial nails are now getting a boost.

Moving further, the research report also discusses various opportunities, trends and innovations, which can actually enhance the usage of nail care products in the years to come. An important section covering the competitive landscape is also presented which focuses on key players and brands involved in the manufacturing and promotion of nail color and care in US. Company and brand sales of nail color and care are also explained. It has been analyzed that finding new ways to promote nail launches and highlighting free-from claims present key opportunities and could help revitalize the category. Also, Polish with treatment claims growing in sales.

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At present, nail color and care market which is the largest segment experiences largest loss, cyclic nature of the category is a major reason for this. While category engagement is struggling as a whole, consumer concern about the damage of regular polishing and growing interest in ingredient formulations is evident in the success of artificial nails and color-plus-treatment polishes. The report highlights some of the major market factors, such as growth in aging population, rising consumer confidence and Hispanic population projects highest growth in this segment.

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This release was published on openPR.