Increasing Dental Tourism Boosts Demand for Orthodontic Equipment and Consumables

The heavily consolidated global orthodontics equipment and consumables market is dominated by Danaher Corporation, DENTSPLY International Inc., and Patterson Companies Inc. According to Transparency Market Research, these three leading players accounted for 63.5% of the orthodontic equipment and consumables market in 2013, with the next two companies collectively accounting for more than 20% of the market.

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The prime drivers for the global orthodontic equipment and consumables market are the increasing demand for cosmetic dentistry. The high prevalence of malocclusions (incorrect bite) has led to an increase in orthodontic procedures to correct the jaw structure. The increasing demand to improve one’s appearance by altering one’s dental structure has also boosted the demand for orthodontic equipment and consumables.

The booming dental tourism in emerging Southeast Asian countries is another crucial driver for the global orthodontic equipment and consumables market. The ease of traveling to countries that offer advanced medical services at much cheaper rates than in developed countries has led to many Westerners traveling to Southeast Asian dental tourism hubs in recent years. This is likely to remain an influential driver for the global orthodontic equipment and consumables market in the coming years.

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On the other hand, the key restraint on the market is the apathy among the general population about dental care. The high costs of advanced orthodontic equipment and consumables are another key constraint acting on the market.

Among the various types of equipment used in orthodontic procedures, dental radiology equipment is the leading contributor to the orthodontic equipment and consumables market. However, CAD/CAM systems have exhibited a robust growth rate since the early part of the decade and have become increasingly important in orthodontics thanks to the steady incorporation of progressive technological advancements. Among orthodontic consumables, brackets have always been the dominant segment, and are likely to remain the leading contributor to the orthodontic equipment and consumables market in the coming years.

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Geographically, North America is the dominant market for orthodontic equipment and consumables, with a revenue of US$3.3 bn expected in 2016, and is likely to retain its lead in the coming years. Europe and Asia Pacific also remain key contributors to the global orthodontic equipment and consumables market, with the latter expected to exhibit by far the highest CAGR of all regional segments in the 2014-2020 forecast period – 10.9%.

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