Customer Centric Merchandising Marketing Market by Type & Forecast during 2017 - 2025
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Gradually, retail has evolved from buying products and negotiating costs to deciding where products should be located in the stores and on which shelf. This then progressed into category management where the category manager was delegated responsibility to set prices and plan promotions. A further evolution of category management was adding customer insights into it to help decide pricing and promotion policies. True customer-centric merchandising in the Customer-Centric Merchandising & Marketing Market doesn’t attempt to impose customer insights onto traditional category management. Instead, it completely redesigns the process by allowing customer tastes to drive management decisions, which in turn helps to achieve sales targets rather than hinder them.
Customer centricity is thinking and acting in such a way that individual customer preferences drive all business functions and decisions
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China has become the world’s largest retail market this year, making the largest Customer-Centric Merchandising & Marketing Market too. Mobile accounts more than half of all e-commerce purchases in the country making it very important for long-term growth.
The research report presents a comprehensive assessment of the market and contains thoughtful insights, facts, historical data, and statistically supported and industry-validated market data. It also contains projections using a suitable set of assumptions and methodologies. The research report provides analysis and information according to market segments such as geographies, types and applications.
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