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Customer Centric Merchandising Marketing Market by Type & Forecast during 2017 - 2025

01-24-2018 09:57 AM CET | Advertising, Media Consulting, Marketing Research

Press release from: Persistence Market Research

/ PR Agency: Persistence Market Research
Customer Centric Merchandising Marketing Market by Type &

The customer is always right’ is the oldest slogan taught to every marketing person, manager and prospective student. In reality, what the customer wanted (or thought they wanted) was decided not by them but the company corporate headquarters. This was the situation for several decades but not anymore. Customers today are well-informed, educated, and know exactly what they want. Higher customer expectations and rising awareness has led to the formation of the Customer-Centric Merchandising & Marketing Market. While many retailers are making great strides in customer-centric marketing and customer service, merchandising has not progressed as much.

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Gradually, retail has evolved from buying products and negotiating costs to deciding where products should be located in the stores and on which shelf. This then progressed into category management where the category manager was delegated responsibility to set prices and plan promotions. A further evolution of category management was adding customer insights into it to help decide pricing and promotion policies. True customer-centric merchandising in the Customer-Centric Merchandising & Marketing Market doesn’t attempt to impose customer insights onto traditional category management. Instead, it completely redesigns the process by allowing customer tastes to drive management decisions, which in turn helps to achieve sales targets rather than hinder them.

Customer centricity is thinking and acting in such a way that individual customer preferences drive all business functions and decisions

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China has become the world’s largest retail market this year, making the largest Customer-Centric Merchandising & Marketing Market too. Mobile accounts more than half of all e-commerce purchases in the country making it very important for long-term growth.

The research report presents a comprehensive assessment of the market and contains thoughtful insights, facts, historical data, and statistically supported and industry-validated market data. It also contains projections using a suitable set of assumptions and methodologies. The research report provides analysis and information according to market segments such as geographies, types and applications.

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About Us

Persistence Market Research (PMR) is a U.S.-based full-service market intelligence firm specializing in syndicated research, custom research, and consulting services. PMR boasts market research expertise across the Healthcare, Chemicals and Materials, Technology and Media, Energy and Mining, Food and Beverages, Semiconductor and Electronics, Consumer Goods, and Shipping and Transportation industries. The company draws from its multi-disciplinary capabilities and high-pedigree team of analysts to share data that precisely corresponds to clients’ business needs.

PMR stands committed to bringing more accuracy and speed to clients’ business decisions. From ready-to-purchase market research reports to customized research solutions, PMR’s engagement models are highly flexible without compromising on its deep-seated research values.

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