Demand for Chelating Agents on Rise due to Rapid Industrialization in Asia Pacific

The innovation of distribution channels for increased sales is the key focus of top companies in the global chelating agents market, reports Transparency Market Research (TMR) in a new report. Marked by a high degree of fragmentation, business alliances and partnerships are expected to be signed between manufacturers and distributors to widen the distribution network. However, leading companies in the global chelating agents market such as BASF SE, AkzoNobel, and The Dow Chemical Company provide an end-to-end solution in the value chain.

The existence of local companies at the regional level makes it a highly fragmented market. The threat of new entrants in this market is low owing to the cost and performance advantages of established companies. The local companies command power at the regional level, which is posing a challenge for leading manufacturers to establish a foothold in the regional markets.

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Focus towards developing bio-based products is another key growth strategy that leading players in this market are adopting. Safety and innovation are another growth model that top companies in this market are focused on. This is mainly to develop products that are safe and impart unique properties to the final product.

TMR analyst points out, “The growth of the paper and pulp industry is one of the major factors driving the demand for chelating agents.” This is because chelating agents enhance product quality and reduce unnecessary costs in paper and pulp operations.

The increasing demand for chelating agents from cleaning and detergent industries is also significantly driving the global chelating agents market. Chelating agents such as sodium gluconates are extensively used as cleaning formulations for both industrial and home care applications.

The increasing demand for chelating agents in water treatment chemicals is also significantly contributing to the growth of the chelating agents market. The water treatment chemicals industry is rapidly growing due to rapid industrialization, demand for clean and fresh water, and stringent government policies.

“The increasing risk to the environment from the usage of non-biodegradable chelating agents is challenging the growth of this market,” says TMR analyst. This is because chelating agents such as EDTA, DTPA, AND phosphates pose a danger to lakes through eutrophication effects. Not only are these chelates biodegradable, they also carry heavy metal ions such as mercury, cadmium, nickel, and lead. In this regard, Europe has imposed a ban on the use of EDTA in detergents as it binds with heavy metals in sewage systems.

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The global chelating agents market is expected to be worth US$4.48 bn by 2019, states TMR. APCAs is the leading product segment with 39% of the market in 2012. This is mainly due to the extensive applications of several APCA chelating agents such as NTA, EDTA, and DTPA for water treatment, pulp and paper, agriculture, and industrial and household cleaning applications among others. However, due to the rising shift for safer and improved chelating agents, the demand for biodegradable chelating agents such as organophosphates and sodium gluconates is on the rise.

Application-wise, the paper and pulp is the leading end-user segment and was valued at nearly US$1.22 bn in 2012. On a regional consideration, Asia Pacific will emerge as a leading market due to a large number of paper and pulp industries in China and India.

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