Commercial Beverage Blender Market - Competitive landscape & Technological breakthroughs

A beverage blender is an appliance predominantly used in the kitchens or laboratories by chefs and lab technicians respectively. The blending container are usually made up of glass, plastic or stainless steel and have graduated markings in order to measure the quantity of the ingredients mixed in the blender. There has been a recent hype in the market for the consumption of juices and smoothies, where commercial blenders are designed in a way that not only produce tasty beverages but also emit less noise and are computerized. Health -conscious individuals have captured a major space in the market, leading to the higher demand of the commercial beverage blenders in the market. The food service establishments often provide sufficient quantity of these beverages with a fine and smoother texture. In order to get the best taste and texture, the commercial food joints are preferring commercial beverage blenders that have sharper blades to even grind the hardest ingredient into a perfectly blended smoothie. Hence, the quality and taste of food beverages are guiding the change in preference of millennials from aerated and alcoholic drinks to blended juices and frappes.

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The rise in demand of commercial beverage blenders are allowing the manufacturers to experiment with the blade type, adding a spigot or a stirrer that are adding advantage to the better functioning of the blenders. The current blenders manufactured are consuming less electricity and are more computerized with multiple speed options, a better rubber washer and simpler electromechanical options. The major reasons driving the market for commercial beverage blenders are the increase in the number of food service outlets that are offering blended beverages to the upcoming generation and health-conscious individuals. Moreover, the latest trend in the market of commercial blenders is the ‘jar free technology’ where the wastage of extra water in cleaning the jar is reduced due to the technological innovation that is leading to product automation. Simultaneously, the strategic alliances will enhance the product reach and increase the sales network to have a significant growth in the market for the forecasted period. Nevertheless, the restraints pertaining to the commercial blender market are hampering the higher demand of this equipment. Most of the times, food joints purchase second-hand blenders that are not in good condition and does not deliver the desired output. Additionally, the components attached with the blenders are easily worn and needs constant servicing or replacements. Therefore, the requirement of longer duration warranty and service experts will encourage the commercial buyers to make an investment.

The commercial beverage blender market can be segmented on the basis of material type and end use of the blender. Under the construction type, the blender can be either made of plastic, stainless steel and glass. Based on applications, the commercial blender can be used in the juice bars, pubs or clubs, restaurants, hotels and other catering service establishments. These food joints are price sensitive and spend on blenders that can give a maximizing performance at an economical price. Nevertheless, the commercial blender users try to lean towards buying an expensive model of blender that can mix the ingredients smoothly and give the required taste.

Geographically, the commercial beverage blenders are used everywhere in the world. Major continents using these blenders are North America, Europe, Asia-Pacific, Latin America, Middle East and Africa. Continents such as North America and Europe have a significant amount of health conscious individuals who prefer blended juices and smoothies rather than aerated drinks and alcohol. Not only these regions, but also other parts of the world are experiencing a high growth in the consumption of blended beverages with varieties of choices to offer at the food joints.

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Companies that are manufacturing the beverage blenders are Blendtec, Hamilton Beach Brands, Keepsun Electrical, SANTOS, JTC electronics, Waring, Ceado, Sammic, Optimum are few among the other suppliers of blenders.

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