Personal Care Appliances in China

Latest Report on Personal Care Appliances in China

The growing pursuit of personal well-being, alongside increasing purchasing power, is fuelling demand for personal care appliances, with volume sales rising by a strong 6% in 2016. However, due to rising product penetration, growth is now slowing, with the economic downturn also having a negative impact on sales.

Personal Care Appliances in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Body Shavers, Electric Facial Cleansers, Hair Care Appliances, Oral Care Appliances, Other Personal Care Appliances.

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Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report? 
* Get a detailed picture of the Personal Care Appliances market; 
* Pinpoint growth sectors and identify factors driving change; 
* Understand the competitive environment, the market’s major players and leading brands; 
* Use five-year forecasts to assess how the market is predicted to develop.

LIST OF CONTENTS AND TABLES 

Headlines 
Trends 
Category Data 
Table 1 Sales of Personal Care Appliances by Category: Volume 2011-2016 
Table 2 Sales of Personal Care Appliances by Category: Value 2011-2016 
Table 3 Sales of Personal Care Appliances by Category: % Volume Growth 2011-2016 
Table 4 Sales of Personal Care Appliances by Category: % Value Growth 2011-2016 
Table 5 Sales of Body Shavers by Format: % Volume 2011-2016 
Table 6 Sales of Hair Care Appliances by Format: % Volume 2011-2016 
Table 7 NBO Company Shares of Personal Care Appliances 2012-2016 
Table 8 LBN Brand Shares of Personal Care Appliances 2013-2016 
Table 9 Distribution of Personal Care Appliances by Format: % Volume 2011-2016 
Table 10 Forecast Sales of Personal Care Appliances by Category: Volume 2016-2021 
Table 11 Forecast Sales of Personal Care Appliances by Category: Value 2016-2021 
Table 12 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2016-2021 
Table 13 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2016-2021 

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Executive Summary 
Growth Slows Due To Economic Downturn 
Smart Consumer Appliances Growing in Popularity 
Midea Group Leads Fragmented Market 
Specialist Retailers Lead Sales But Facing Pressure From Internet Retailing 
Declining But Still Healthy Forecasted Growth 
Key Trends and Developments 
Internet Retailing Increasingly Accepted by Local Consumers 
Smart Consumer Appliances Growing in Popularity 
Innovative Marketing and Advertising on the Rise 
Market Indicators 
Table 14 Household Penetration of Selected Total Stock Consumer Appliances by Category 2011-2016 
Table 15 Replacement Cycles of Consumer Appliances by Category 2011-2016 
Table 16 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2016-2021
Table 17 Forecast Replacement Cycles of Consumer Appliances by Category 2016-2021 
Market Data 
Table 18 Sales of Consumer Appliances by Category: Volume 2011-2016 
Table 19 Sales of Consumer Appliances by Category: Value 2011-2016 

Continued…….

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