Alcoholic Drinks in Brazil

Latest Report on Alcoholic Drinks in Brazil

Total volume sales of alcoholic drinks continued to decline in Brazil in both the on-trade and off-trade channels in 2016. Consumers had less available income; therefore were forced to make more rational decisions on what to purchase, taking into consideration their budget and the necessity of each product. For this reason, consumption frequency reduced considerably in almost all categories, and also a downgrade to cheaper brands was seen by manufacturers.

Alcoholic Drinks in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

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Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report? 
* Get a detailed picture of the Alcoholic Drinks market; 
* Pinpoint growth sectors and identify factors driving change; 
* Understand the competitive environment, the market’s major players and leading brands; 
* Use five-year forecasts to assess how the market is predicted to develop.

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LIST OF CONTENTS AND TABLES 

Executive Summary 
Economic Crisis and More Rationality in Purchasing Decisions Affect Sales of Alcoholic Drinks 
Rtds/high-strength Premixes Posts the Most Dynamic Performance and Consolidates 
Investing in A Diverse Portfolio of Brands Continues To Be the Most Secure Strategy for the Coming Years 
Atacarejos Emerges and Consolidates As An Important Distribution Channel for Alcoholic Drinks 
Volume Sales Are Expected To Recover From 2018 Onwards, As the Economic Situation Begins To Change 
Key Trends and Developments 
Beer Brands Significantly Change Their Communication Campaigns in Order To Reach Increasingly Aware Young Adults 
Traditional Brazilian Cash and Carry, Atacarejos, Consolidates As A Key Retail Distribution Channel 
Off-trade Sales Should Recover Faster Than On-trade: Consumption at Home Is Increasingly Strong 
Key New Product Launches: Rtds/high-strength Premixes Remains Resilient To the Economic Crisis 
Summary 1 Key New Product Developments 2016/2017 
Market Background 
Legislation 
Table 1 Number of On-trade Establishments by Type 2011-2016 
Taxation and Duty Levies 
Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2016 
Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2016 
Table 3 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2016 
Table 4 Selling Margin of a Typical Wine Brand in Retail Channel Which Does Not Use Wholesalers 2016 
Table 5 Selling Margin of a Typical Spirits Brand in Retail Channel Which Does Not Use Wholesalers 2016 

Continued…….

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