Alcoholic Drinks in Brazil
Total volume sales of alcoholic drinks continued to decline in Brazil in both the on-trade and off-trade channels in 2016. Consumers had less available income; therefore were forced to make more rational decisions on what to purchase, taking into consideration their budget and the necessity of each product. For this reason, consumption frequency reduced considerably in almost all categories, and also a downgrade to cheaper brands was seen by manufacturers.
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Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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LIST OF CONTENTS AND TABLES
Economic Crisis and More Rationality in Purchasing Decisions Affect Sales of Alcoholic Drinks
Rtds/high-strength Premixes Posts the Most Dynamic Performance and Consolidates
Investing in A Diverse Portfolio of Brands Continues To Be the Most Secure Strategy for the Coming Years
Atacarejos Emerges and Consolidates As An Important Distribution Channel for Alcoholic Drinks
Volume Sales Are Expected To Recover From 2018 Onwards, As the Economic Situation Begins To Change
Key Trends and Developments
Beer Brands Significantly Change Their Communication Campaigns in Order To Reach Increasingly Aware Young Adults
Traditional Brazilian Cash and Carry, Atacarejos, Consolidates As A Key Retail Distribution Channel
Off-trade Sales Should Recover Faster Than On-trade: Consumption at Home Is Increasingly Strong
Key New Product Launches: Rtds/high-strength Premixes Remains Resilient To the Economic Crisis
Summary 1 Key New Product Developments 2016/2017
Table 1 Number of On-trade Establishments by Type 2011-2016
Taxation and Duty Levies
Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2016
Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2016
Table 3 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2016
Table 4 Selling Margin of a Typical Wine Brand in Retail Channel Which Does Not Use Wholesalers 2016
Table 5 Selling Margin of a Typical Spirits Brand in Retail Channel Which Does Not Use Wholesalers 2016
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