BYOD Market Leaders 2017: IBM, HP, Alcatel-Lucent, Apperian, AirWatch, AT&T, Cisco Systems, Duo Security, Good Technology, Oracle

Bring Your Own Device Global Market - Overview
BYOD or Bring Your Own Device is a new business approach where an employee is allowed to bring their own personal devices such as laptop, smartphones or tablet and use them for company purposes. Nowadays, major companies discontinuing the traditional approach where they had to issue an official laptop or smartphone for company purpose. Rapid changes in the technology incurs huge cost to the company as it needs to upgrade all the issue products but with BYOD, an employee can bring their own device with which they are familiar. Several studies suggest that after allowing their employees to bring their own devices, the overall productivity of the process have increased. The market of BYOD is being driven by various factors. Wide range of benefits such as allowing the employees to connect their personal devices with company networks will ensure that the employee can always be working. It will also remove the limitation of time and let the employees do the work at any time of the day. If the employee is on any vacation or outside of the office, they can always check for the important work emails and provide update on the same. This will help the company to get connected with employees in more positive ways and develop a positive attitude towards each-others.

Apart from the above factors, BYOD also helps to reduce the cost of the companies as it will reduce the amount which earlier company had to pay for hardware, software and service contracts.

Key Players:
IBM Corporation (U.S.), Hewlett-Packard (U.S.), Alcatel-Lucent (France), Apperian (U.S.), AirWatch (U.S.), AT&T (U.S.), Cisco Systems Inc. (U.S.), Duo Security (U.S.), Good Technology, Inc. (U.S.), Oracle Corporation (U.S.) among others are some of the prominent players profiled in MRFR Analysis and are at the forefront of competition in the global bring your own device market. BYOD or bring your own device market has wide range of applications including it, manufacturing, telecommunication, entertainment, healthcare and offers wide range of benefits which helps to increase the overall efficiency of the process.

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Industry News
December, 2017, Syntonic, a mobile platform and services provider, unveiled its top predictions for the mobile ecosystem in 2018. Based on Syntonic's extensive experience providing a suite of sponsored and paid access services through its Freeway offering in wireless markets around the world, the company evaluated the state of the mobile industry to forecast which segments will see the most opportunity and which will be most challenged. In looking ahead toward the new year – Syntonic anticipates tectonic industry shifts based on skyrocketing mobile data usage; evolving relationships between wireless carriers and content providers causing a surge of merger and acquisition (M&A) activity; an increasingly competitive unlimited data landscape; and new monetization trends in international roaming and IoT.

August, 2017, 3Cinteractive Expands Portfolio Again Through the Acquisition of the Prime Message Mobile Marketing Business Unit From CellTrust Corporation. 3Cinteractive Corp.is a leading provider of mobile marketing services, announced its second acquisition this year by purchasing the Prime Message mobile marketing business unit from CellTrust Corporation, a leader in enterprise secure communication archiving and mobile compliance enforcement for Bring-Your-Own Device (BYOD) solutions. The acquisition, which consists of nearly 300 clients, will allow CellTrust mobile marketing messaging clients to take advantage of 3C’s Switchblade mobile marketing platform and its enterprise grade speed, scale and reliability. It will also provide these new clients access to expanded mobile products beyond the current messaging offering including mobile wallet, mobile web, push and the next generation of A2P messaging, RCS.

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Bring Your Own Device Global Market - Segmentation
Segmentation by Device: Smartphone, Tablets, Laptops among others
Segmentation by Industry: IT, Manufacturing, Telecommunication, Entertainment, Healthcare among others

Bring Your Own Device Global Market - Regional Analysis
North America is dominating the market of Bring Your Own Device. There are various factors which is supporting the market in North America such as presence of developed countries in the region, high employment ratio and high consumption of consumer electronic product such as Smartphones, tablets and laptops. The region is also equipped with latest technologies allowing the companies to create demand for BYOD. High development in the field of technology and increasing awareness about the benefits of the BYOD in small and medium industries in U.S. are also playing major role in the growth of BYOD Market. Europe region on the other hand holds position in the global market. Growing manufacturing industries and high demand for the smartphones in the region are some of the factors which is supporting the market in Europe region. Also, Europe being a center of the world is also witnessing rapid proliferation of technology and is adopting new technologies with faster pace which helps the BYOD market to grow in Europe region. Asia-Pacific region has emerged as fastest growing market for the BYOD. Developing countries such as India and China are some of the major demand generators in region.

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