U.K. Sports Fashion Market Trends, Drivers and Key Players Marketing Strategies Analyzed for 2017

In the present time, individual fitness and sports activities are growing significantly across the globe. Owing to growing health awareness and increasing fitness activities such as aerobics, swimming, running, and yoga among consumers, the demand for sports apparel is also booming. Sports apparel are designed to provide comfort and agility during physical movements.

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Recently, a fresh study titled “Sports Fashion - UK- December 2017” has been broadcasted to the wide repository of Market Research Hub (MRH), which finds that increase in sports participation in U.K. drives the market growth rapidly. This is a consumer survey report which analyzes the sports fashion market on a global level. This includes current market information, including sporting fashion apparel market size and forecast, as well as consumer research covering a variety of issues within the market.

At first, the market overview section of the report explores the market dynamics such as drivers, restraints, and opportunities that currently have a strong impact on the U.K. sports fashion market. According to the report, sports participation is growing day by day, especially in women, who are more active in sports activity are offering high demand for sports clothes that are fashionable as well as comfortable. As the clothing market struggles due to consumers reaching peak stuff, sports fashion confronts this and continues to gain momentum in the coming years. This has been analyzed due to the popularity of the health and fitness market, where continued demand for trend-led sports apparel, with more non-specialists getting in on the action. The casual dressing also impacts sports fashion market.

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Moving further, the study designates to the consumer preference and current trends and factors in the market. It has been analyzing that more people are spending on experiences and experience economy fuels sportswear growth. Some of the major market drivers include Wellness and health trend encourage athleisure, Number of gym memberships increasing.
The industry structure is then analyzed by competitive scenario among different market players operating in this market along with their competitive strategies, launch activity and innovation. Presently, in order to maintain a competitive edge in the market, key players are adopting effective marketing strategies and spending more on sportswear advertising.

They are hiring famous sportspersons, athletes, and celebrities in order to promote their products and launch advertising campaigns. As per the study, Rapper Stormzy fronts Adidas and JD Sports campaign, Nikes Force is a female campaign, Lululemon launch first campaign for menswear, and other sportswear brands prioritize TV and digital advertising. At present, retailers increase in-store sports experience. Increase in brand collaborations is also a major trend. Adidas accounts for most highly recommended brand in the sports fashion market.

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