IPTV and Content Delivery Network (CDN) Market - Changing Supply and Demand Scenarios

PTV is generally known as a low-investment market having high return on investment (ROI). With the help of IPTV CDN, it is possible to deliver television content over the internet similar to the high-quality programming provided through television. IPTV CDNs enable customers to integrate their television with internet protocol (IP), thereby offering continuous, precise and uninterrupted television content. In addition, IPTV CDN provides a solution capable of providing and maintain a varied customer base. Various operators and content providers are looking for a normalized approach in order to use the broadband and internet networks as a distribution channel for quality content.

Internet Protocol Television (IPTV) Content Delivery Network (CDN) Market: Segmentation

The global IPTV CDN market can be segmented on the basis of type, service type, service provider type, end-users, different industry verticals and geography. Based on type, the IPTV CDN market is segmented into video IPTV CDN and non-video IPTV CDN. Based on service type, the market is classified into in-house service and managed service. By types of service providers, the IPTV CDN market is segmented into telco IPTV CDN, free IPTV CDN, peer-to-peer (P2P) IPTV CDN and traditional commercial IPTV CDN.

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By various end-users, the market is segmented into small and medium enterprises, large enterprise, and residential customers. By different end-use verticals, the market is segmented into media and entertainment, online stores, advertising and marketing, gaming, telecommunication and IT, healthcare, and others (education and e-commerce).

Internet Protocol Television (IPTV) Content Delivery Network (CDN) Market: Region-wise Insights

Being an emerging technology with commercialization production still in nascent stage, the market is expected to grow tremendously in the developed markets such as North America and Europe. The demand for these TVs is increasing in these regions due to growing preference of customer towards new technologies. Also, the rising awareness among the people about these technologies by different broadcasting organization like NHK (Japan’s national public broadcasting organization – Nippon Hoso Kyokai) is increasing the demand in the market.

Additionally, the rise in internet video advertising is one of the major factors which are bolstering the global IPTV CDN market. The increasing customer need for online content and high quality video content is also paving the way for IPTV CDN market. Furthermore, the gradual increase in internet usage and emergence of mobile CDN is boosting the global IPTV CDN market. With rising innovative technologies, there is a constant need for bandwidth expansion in the current video and broadcasting format for better viewing experience, thereby boosting the market demand among the audiences.

Moreover, billions of dollars are being invested by manufacturers, consumers and broadcasters on innovative television technology, which serves as an important driver for the global IPTV CDN market. However, various network issues hinder the market growth. In addition, it is difficult for the small and medium enterprises to go for in-house services for content delivery via IPTV owing to its high cost. Hence, these firms are more inclined towards hosted or managed services.

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Some of the major players in the market include AT&T Inc., Alcatel-Lucent S.A., Akamai Technologies, Inc., Ericsson, Cisco Systems, Inc., Limelight Networks, Verizon Communications Inc., Huawei Technologies Co., Ltd., ZTE Corporation, and Level 3 Communications, LLC, among others.

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