EPAM extends EPAM CMS with a service-based Customer Loyalty Solution

Princeton, NJ – December 8, 2005 - EPAM Systems, a leading provider of software development outsourcing services, announces the extension of EPAM Content Management System (www.epam-cms.com), an e-business platform that also includes EPAM Marketing Engine, with a service-based Customer Loyalty Solution.

EPAM’s Loyalty System is based on a web service model and encompasses a Portal, an Administrative Interface and a Reporting Workbench, all available over the Internet and administered by the customer from any location which supports Internet access.

Companies can quickly launch and adapt targeted affinity programs, as well as offer varying levels of rewards based on customer profiles. Additional features include tight integration with a variety of transaction back-ends and fulfillment providers. Enhanced reporting and integrated CRM capabilities are planned for subsequent releases.

The system supports all loyalty program functions including member registration, profile management, e-statements, online accrual and redemption of points through VPOS, program reporting and administration, as well as a suite of value-added features and benefits, among them:

- Flexible promotional business rules which can be tailored in order to encourage and reward the most loyal clients
- Centralized control of multiple loyalty programs geared towards multiple sites (white label programs)
- Protection against duplicate transactions

For those who recognize these benefits and would like to make them serve their marketing needs, EPAM offers a service-based pricing scheme with low setup fees, thereby allowing companies of any size to move the cost of a loyalty program into the benefit stream. The standard accompanying services include initial program setup, basic branding for the web, registration, profile DB, standard e-statements, standard redemption flow with email notification and basic reporting as well as monthly technical support.

The Loyalty System benefits from the utilization of EPAM CMS Branding Framework in being able to quickly and easily customize and syndicate loyalty offers and promotional content. With the addition of the Loyalty module, EPAM Content Management System expands its already rich e-business toolkit enabling convenient content, transactions, offers, and rewards management.

“The Loyalty System is one more piece of the evolving e-business platform that we aim to provide to our customers,“ said Elaina Shekhter, Vice President of Business Solutions. “EPAM’s commitment to offering “right-fit” solutions that include software modules, services and support is furthered by our new ability to provide support for customer retention and rewards programs.”

Contact EPAM Consultant (cms@epam.com) to learn more about EPAM CMS or the service-based Customer Loyalty Solution.

About EPAM Systems

EPAM Systems is a leading provider of software development outsourcing services. In January 2005 EPAM was named No.1 of "Top 5 to Watch in Central and Eastern Europe" (http://www.epam.com/aboutus-pr-01182005.htm) and No.3 of "Top 10 Specialty Application Development Leaders" on the global Offshore 100 list by neoIT and CMP's Managing Offshore. Established in 1993 in Princeton, New Jersey, EPAM Systems has technology development centers in Russia, Belarus, and Hungary. EPAM solves complex business and technology problems using a delivery model that combines onsite presence (in US and EU) with Eastern European offshore and nearshore services.

EPAM's customer base includes Reuters, Samsung America, Colgate-Palmolive, Empire and CareFirst BlueCross BlueShield, London Stock Exchange, Halliburton, and British Telecom among others. In the technology world, EPAM provides services to firms such as SAP, Hyperion, BEA Systems, Microsoft and others.
www.epam.com

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EPAM Systems
Princeton Pike Corporate Center
989 Lenox Dr., Suite 305
Lawrenceville, NJ 08648

Olga Babik
cms@epam.com

This release was published on openPR.