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IndyCar Racing Team Sets its Sights on this Years Indianapolis 500

05-05-2006 05:01 PM CET | Sports

Press release from: LogoBee, Inc.

Playa Del Racing Logo

Playa Del Racing Logo

Playa Del Racing enters a primary and backup car into the Indianapolis 500 Mile Race, confirming their commitment to the “Greatest Spectacle in Racing.”

Montreal, QC, May 5, 2006 (OpenPR) -- Team Playa Del Racing (PDR) is gearing up to race in the upcoming Indianapolis 500 later this month. This will be the 90th annual Indy 500, and is expected draw 120,000 spectators from the U.S. and around the world. The Motor Speedway will open up for time trials and qualifying May 13th. Race day is scheduled for May 28, 2006 at 1 p.m. EDT, and will be aired live on ABC TV.

Two years ago Playa Del Racing was just a start-up racing outfit, and they were in need of a team-logo for use with their uniforms, trucks and gear. LogoBee ( http://www.logobee.com ) was able to come up with a logo design that suited their name and image very well. Playa Del Racing translates roughly to “beach racing” in English, and the logo design takes on a breezy beach-side look while incorporating palm trees and a soft setting sun. Since then, Playa Del Racing has attracted the kind of quality racers, staff and sponsors needed to be successful in the highly-competitive world of IndyCar racing. They have even started to race in the popular IndyPro series with newly-acquired racer John Herb.

The need for a primary sponsor is still up in the air however, and the May 28th race-day is looming near on the horizon. “Right now, attracting key sponsors is of the utmost importance to us” said Gary Sallee, manager of Playa Del Racing. “It could determine the kind of resources we have available for race-day, and it can make a huge difference in the results as the field is so competitive. It’s clear that when you race in the Indy 500, you want to successful.”

Last year, Playa Del Racing qualified 27th place and finished a very respectable 16th with Jaques Lazier at the wheel. They were even in the top-ten position for a part of the race, but became involved in a collision that damaged the car’s suspension with 50 laps to go. “Somebody spun out in front of us, and we managed to get around him but then a car came up from behind and ran over our rear-right tire” said Sallee. “It was unfortunate for it to happen but we were still pleased with the results, as we had only formed as a team eight weeks before. The car, driver and pit crew were great.”

About the companies:

-Playa Del Racing is a world-class Indy racing team that has recently relocated to Indianapolis.

For more information visit their website at http://www.playadelracing.com

To view Playa Del Racing’s press-kit and information on sponsorship opportunities please visit http://www.vipmanage.com/pdr.htm

-LogoBee is a leading creator of high-quality logo design and corporate identity packages for all types of businesses. Visit their website at http://www.logobee.com

***

LogoBee, Inc.
4950 Queen Mary
Montreal, QC
H3w 1X3

Russell Arsenault
Director of Marketing - LogoBee
Phone: 514-481-5646
Fax: 514-481-1145
support@logobee.com
www.logobee.com

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