Future of Foodservice Italy Market 2017: Key Players McDonald's, Old Wild West, Spizzico, Burger King

Summary
"Italy - The Future of Foodservice to 2021", Consumer, provides extensive insight and analysis of Italy’s Foodservice market over the next five years (2016-2021) and acts as a vital point of reference for operators or suppliers.

Overall revenue in the Italian profit foodservice sector rose at a CAGR of 2.0% between 2014 and 2016. Valued at over EUR€ 40 billion in 2016, coffee and tea shops represent the most valuable profit sector channel. Overall revenue in the Italian profit foodservice sector rose at a CAGR of 2.0% between 2014 and 2016. Valued at over EUR€ 40 billion in 2016, coffee and tea shops represent the most valuable profit sector channel. The Italian foodservice market is highly fragmented in all channels, with the exception of QSR.

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Companies mentioned
A Cento Spa
Autogrill Spa
Bottega Dei Sapori
Burger King
Cigierre Spa
Fratelli La Bufala
Gruppo Cremonini
Gruppo la Piadineria
Gruppo Sebeto
Hard Rock Café International Inc.
Illy Caffè Spa
Kimbo Spa
Luigi Lavazza Spa
McDonald's
Old Wild West
Restaurant Brands International
Roadhouse Grill
Segafredo Zanetti Spa
Spizzico

Consumers are largely traditional and value Italian food above all other options. Most also prefer local and independently-run outlets, and this is especially evident in the large and fragmented coffee and tea shop channel.

During Italy's recession, consumers became increasingly value-focused when visiting the foodservice market and the QSR channel benefited from this trend, at the expense of FSR. There has also been a shift in focus towards ‘convenience dining’, as consumers are forced to work longer hours. Key opportunities therefore exist for operators capable of combining a greater level of convenience and value with the Italian love of localism.

The report includes -
- Overview of Italy’s macro-economic landscape: Detailed analysis of current macro-economic factors and their impact on Italy’s foodservice market including GDP per capita, consumer price index, population growth and annual household income distribution.
- Growth dynamics: In-depth data and forecasts of key channels (QSR, FSR, Coffee & Tea Shops, Pubs, Clubs and Bars) within Italy’s foodservice market, including the value of the market, number of transactions, number of outlets and average transaction price.
- Customer segmentation: identify the most important demographic groups, buying habits and motivations that drive out-of-home meal occasions among segments of the Italian population.
- Key players: Overview of market leaders within the four major channels including business descriptions and number of outlets.
- Case Studies: Learn from examples of recent successes and failures within the Italian foodservice market.

Scope
- A weak economy has driven consumers to become increasingly value focused when eating out-of-home, driving sector-leading growth in inexpensive and convenience-led channels (i.e. coffee and tea shops and QSR) during 2016-2021.
- Coffee shops and traditional FSR are ingrained into Italian culture. Visit frequency is notably high in coffee shops, with visits firmly embedded into consumers’ routines. However, some consumer groups are beginning to demand more options from the channel, especially with regard to food. Although FSR are seeing increased competition from an improving QSR channel, FSR operators should not be tempted to compete solely on price.
- Localism rules in Italy. Although QSR operators have previously been regarded as an affront to Italian cuisine, many are introducing increasingly localized products to appeal to traditional consumers. However, most consumers still associate the channel primarily with convenience, rather than high quality food.

Reasons to buy
- Specific forecasts of the foodservice market over the next five years (2016-2021) will give readers the ability to make informed business decisions through identifying emerging/declining markets.
- Consumer segmentation detailing the desires of known consumers among all major foodservice channels (QSR, FSR, Coffee & Tea shops, Pubs, Clubs and Bars) will allow readers to understand the wants and needs of their target demographics.
- Relevant case studies will allow readers to learn from and apply lessons discovered by emerging and major players within Italy’s foodservice market.

Table of Content: Key Points
Introduction
Report Guide
Executive Summary

Macroeconomic Context
GDP and Consumer Price Index
Population and demographic highlights
Annual household income distribution

Introducing the Consumer Segments
Consumer segment profiles and key identification metrics
Segment engagement overview in four key profit sector channels

Profit Sector Metrics
Key metric highlights
Value share and growth by channel
Outlets and transactions growth by channel
Operator buying volumes and growth by channel
Channel historic and future growth dynamics
Outlet type and type of ownership growth dynamics

Profit Sector by Channel
Quick Service Restaurants (QSR)
Summary and key take-out
Metrics
Key players
Key consumers
Why?
What?
Where?
What next?
…Continued

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