Innovations will Boost Laundry Care Market Growth in the Foreseeable Future

Laundry care market is changing drastically since past few years as consumers have started finding value in their purchases. With US economy still recovering from economic downturn, many consumers are evaluating their purchasing habits to ensure that they obtain greatest value for their money. Increasing preference for scented laundry care products and allergenic/ green products, and development of new products is gaining consumer acceptance and accelerating the growth of laundry care industry. Most market segments are growing at more than 5% growth rate annually. Detergent liquid - the largest market segment of laundry care industry has undergone double digit growth.

With recovery from global economic downturn and increasing spending on personal hygiene, there is an increasing demand for laundry care products and this industry is expected to accelerate in developing nations in coming few years due to product innovations and reduction in prices because of increasing competition.

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Market Segmentation

Based on Product

Laundry Detergents
Fabric Softeners
Bleach
Other Specialty Products
Eco-Friendly Products

This research report analyzes this market based on its market segments and major geographies. This research report provides complete analysis of major market segments, current market trends, factors driving market growth, restraints, industry structure, and market projections for upcoming years. This report also provides analysis of technological improvements in this industry, Porter’s five force model analysis, and complete company profiles of top market players. It provides review of micro and macro factors significant for existing market players and new entrants along with detailed value chain analysis.

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Geographies analyzed under this research study are

North America
Asia Pacific
Europe
Rest of the World

Major Players

Some of the key players dominating this market are Procter & Gamble, Unilever, The Clorox Company, The Dial Corporation, Church & Dwight, USA Detergents, Colgate-Palmolive Company Ltd., Reckitt Benckiser Inc., SC Johnson and Son Inc., Orange Glo International, Huish Detergents, and others.

Transparency Market Research (TMR) is a next-generation provider of syndicated research, customized research, and consulting services. TMR’s global and regional market intelligence coverage includes industries such as pharmaceutical, chemicals and materials, technology and media, food and beverages, and consumer goods, among others. Each TMR research report provides clients with a 360-degree view of the market with statistical forecasts, competitive landscape, detailed segmentation, key trends, and strategic recommendations

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