Bath and Shower Products Global Market Top Key Players – Johnson & Johnson , L'Oreal,P&G , Unilever , Colgate-Palmolive and Forecast to 2021

Global Bath and Shower Products Market

Description

WiseGuyReports.Com adds” Global Bath and Shower Products Market 2015-2019 “Research To Its Database.

The market research analyst predicts the global bath and shower products market to reach a market value of around USD 15 billion by the end of 2019. The increasing awareness about health and hygiene is the primary driver for the growth of this market. Consumers are being exposed to reliable information about the various bath products through the internet, television, and other sources of information. The rise in living standards and income are also leading consumers to opt for more expensive and aesthetically appealing bath and shower products with different fragrances and effective ingredients.

The increased demand for organic products is also anticipated to contribute to the market growth during the forecast period. Organic shampoo manufacturers are focusing on developing new products by adding value to the basic cleansing action of shampoos. For instance, dry shampoos are available either in spray or powder formats and are used to absorb dirt and oil on the hair and scalp. They save time and effort, and also help in retaining the natural hair oils that are washed out by standard shampoos.

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Product segmentation and analysis of the bath and shower products market

Shower products 
Liquid bath products 
Bath additives 
Bar soaps 
Shower products dominated the market during 2014 with a market share of around 70%. The report predicts this segment to retain its leadership until the end of 2019 growing at a rate of around 4%. This segment includes products such as shower gels, shower creams, exfoliates, body shampoo, mousses, loofah, bath brush, body polishers, and foot scrubs.

Segmentation by retail format and analysis of the bath and shower products market

Supermarkets and hypermarkets 
Specialist stores 
Drugstores 
The supermarkets and hypermarkets segment accounted for 53% of the market share during 2014. Supermarkets store numerous bath and shower products providing consumers with a variety of choices for purchasing.

Geographical segmentation and analysis of the bath and shower products market

Americas 
APAC 
Europe 
MEA 
Europe accounted for the largest market share of around 48% during 2014. The evolving buying patterns of consumers is the primary growth driver of the market in this region. The growing affinity of the consumers towards organic and natural bath and shower products with specific ingredients has helped to boost sales of these products.

Competitive landscape and key vendors

The global bath and shower products market is competitive with the presence of well-diversified international suppliers. The competition in the market is expected to intensify during the forecast period, with an increase in product/service extensions, innovations in technology, and mergers. International players are anticipated to grow inorganically during the forecast period by acquiring regional or local players.

The top five vendors in the market are

Johnson & Johnson 
L'Oreal 
P&G 
Unilever 
Colgate-Palmolive 
Other vendors in the market include Avon, Bath and Body Works, Beiersdorf, Coty, Estee Lauder, Henkel, Kao, L'Occitane, Lush, Revlon, and Soap and Glory.

Key questions answered in the report include

What will the market size and the growth rate be in 2019 
What are the key factors driving the global bath and shower products market 
What are the key market trends impacting the growth of the global bath and shower products market 
What are the challenges to market growth 
Who are the key vendors in the bath and shower products market 
What are the market opportunities and threats faced by the vendors in the bath and shower products market 
Trending factors influencing the market shares of the Americas, APAC, Europe, and MEA 
What are the key outcomes of the five forces analysis of the global bath and shower products market 
The also offers customization on reports based on specific client requirement.

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Table of Contents -Major Key Points

PART 01: Executive summary 
• Highlights 

PART 02: Scope of the report 
• Market overview 
• Top-vendor offerings 

PART 03: Market research methodology 
• Research methodology 
• Economic indicators 

PART 04: Introduction 
• Key market highlights 

PART 05: Market landscape 
• Market overview 
• Market size and forecast 
• Five forces analysis 

PART 06: Market segmentation by product 
• Market size and forecast for global shower products 
• Market size and forecast for the global liquid bath products 
• Market size and forecast for global bath additives 
• Market size and forecast for global bar soaps products 

PART 07: Market segmentation by retail formats 

PART 08: Geographical segmentation 
• Bath and shower products market in Europe 
• Bath and shower products market in APAC 
• Bath and shower products market in Americas 
• Bath and shower products market in MEA 

PART 09: Key leading countries 
• US 
• France 
• UK 
• Germany 
• Japan 

PART 10: Market drivers 
• Evolving buying patterns of consumers 
• Increased awareness among consumers 
• Increased urbanization 
• Increased disposable incomes 

PART 11: Impact of drivers 

PART 12: Market challenges 
• Highly consolidated market 
• Stringent consumer preferences 
• Rising aging population 
• Availability of counterfeit products 

PART 13: Impact of drivers and challenges 

PART 14: Market trends 
• Increased demand for organic products 
• Product innovations 
• Growth in online retail 
• Marketing initiatives 

PART 15: Vendor landscape 
• Competitive scenario 
• Major vendors 2014 
• Other prominent vendors 

………..CONTINUED

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