Virtual and Augmented Reality Market - Exponential Growth on Account of Use across Verticals
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According to TMR, the global virtual and augmented reality market is anticipated to expand at a stupendous and whopping CAGR of 92.50% between 2016 and 2024. On account of this exponential expansion by 2024, this market will cross the figure of US$547.20 bn. On the basis of component, virtual and augmented reality market is currently being led by the hardware segment which is in fact estimated to retain its leading position throughout the forecast period on account of the high demand for technologically advanced mixed reality technologies such as head-up display in the automotive sector.
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North America to Lead and Asia Pacific to Emerge as Lucrative Regional Market
On the basis of geography, Asia Pacific is witnessing a spectacular growth in the virtual and augmented reality market. China is estimated to be the leading domestic market within Asia Pacific. However, North America is expected to continue to lead in the market. The contribution from the Middle East Africa and South America is low at present, but may increase in the years to come.
Application of AR in Vehicles for Enhanced Safety to Boost Growth of Market
The global virtual and augmented reality market is witnessing and exponential growth on account of the increasing number of application areas across diverse industries such as education, health care, construction, retail, entertainment, media, gaming, automotives, aerospace, and defense. The major reason behind the expansion of the application areas of virtual and augmented reality is the substantial advancements in the software and hardware of virtual reality and augmented reality technologies. The advanced virtual reality technology applications of head mounted display in vehicles has increased and is one of the key factors boosting the growth of the virtual and augmented reality market overall. The application of augmented reality in head mounted display is offering vehicle drivers much more control of vehicles and enhanced comfort and safety levels.
Transparency Market Research (TMR) is a global market intelligence company providing business information reports and services. The company’s exclusive blend of quantitative forecasting and trend analysis provides forward-looking insight for thousands of decision makers. TMR’s experienced team of analysts, researchers, and consultants use proprietary data sources and various tools and techniques to gather and analyze information.
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