Mobile 3D Market Shares and Strategies of Key Players

The 3D mobile technology creates highly precise and accurate images of an object. Utilization of mobile 3D technology in numerous application segments helps in saving production costs. The 3D technology has significantly advanced after the introduction of high definition resolution. It is redefining the entertainment by offering a high-definition and truly immersive experience. This technology earlier was limited only to the cinema but it has emerged into every possible entertainment from pocket sized mobile devices to the digital signage.

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Increasing acceptance of high definition video and gaming content has made 3D a mainstream technology. Introduction of auto-stereoscopic 3D technology, which allows viewing 3D without glasses has opened up opportunities for portable devices. A 3D enabled mobile 3D depth technique or stereoscopy to convey the depth perception to the viewer. 3D mobiles have glass-free displays and high-end mobiles feature HDMI 3D output and 3D camera. Augmenting demand from tablets, smartphones and other bigger computing devices is driving the implementation of 3D into mobile devices. Need for increased availability of 3D media and HD content is anticipated to drive the mobile 3D industry over the forecast timeframe.

Global smartphone industry has witnessed rapid increase and is driven by improved mobile phone in terms of computational power, display performance and optimization of size. The Mobile 3D products include devices such as tablets, smartphones, eyewear, e-book readers and watches amongst others. Image and display sensors are components used in mobile 3D devices. Animation, advertisements, navigation & maps, digital content viewing, and mobile gaming are the applications of mobile 3D market. Gaming applications are expected have potential growth opportunities owing to surging gaming demand on mobile phones.

Increasing service requests inflows to the software vendors has demanded to improve the interface applications to implement 3D features across every platforms. The extensive use of 3D in entertainment industry has prompted users to adopt video games and 3D mobiles. The technological and application developments provide a huge platform for potential growth opportunities in the mobile 3D market.

High costs of 3D displays and content, and criticalities in creating 3D content owing to poor brightness resolution penalty and high power consumption is expected to hinder the mobile 3D market over the forecast timeline.

On the basis of product, the mobile 3D market is segmented into notebooks, smartphones, eye wears, tablets and others. The industry can be segmented by device components into 3D displays and image sensors. Navigation and maps, mobile advertisement, and animation are the applications of the industry. By region, the industry is segmented into North America, Europe, Asia Pacific, South America and Middle East and Africa (MEA). Asia Pacific (APAC) is the major gaming industry at the global level. APAC and North America are anticipated to have substantial growth prospects of mobile 3D market over the forecast timeframe.

The prominent vendors in the mobile 3D market are 3M, HTC Corporation, Samsung Electronics, Sharp Corporation, LG Electronics, Nvidia Corporation, Apple Inc, Intel Corporation, Hitachi Ltd., Imagination Technologies, EON Reality, NTT Docomo, Amobee, Cooliris, Inmobi, Motorola, Amazon, Masterimage, Microvision, Samsung, Qualcomm, and Yuvsoft. The companies are focusing towards new product development in order to retain their market share in the industry. For instance, in April 2017, Samsung launched its Galaxy S8 and S8+ models featuring 3D glass. This glass is made curved in order to enhance the user experience.

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Apple is also expected to launch 3D camera in its iPhone 8 in September 2017. The 3D camera system could be used for iris recognition, facial recognition, and 3D selfies. This 3D camera can also be used for augmented reality games which can accurately replace character’s head with that of user. This 3D system works by sending infrared light signals (invisible) outwards and detecting the signals which bounces back off the objects by using 1.4 MP infrared receiver.

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