openPR Logo
Press release

Digital OOH Market Technological Advancements, Evolving Industry Trends and Insights

12-22-2017 07:29 AM CET | Business, Economy, Finances, Banking & Insurance

Press release from: Transparency Market Research

/ PR Agency: Transparency Market Research
Digital OOH Market Technological Advancements, Evolving

Though, OOH (out of home) is one of the advertising mediums used since long, it has definitely been more so, of late on account of the increasing adoption of digital outdoor advertising. Digital OOH is impactful as it is larger than life and can come in varying shape, size, and format. It can effectively target customers by behavior, location, demographic, and day-part. All these factors are propelling their use across the globe and driving the market for digital out of home. The customer-focused nature of this form of advertising along with innovative, and media fluency are estimated to continue to drive the growth prospects of the global digital OOH market.

The digital OOH media can deliver continually across customers of all demographics, a brand’s message, when they are out for any of their out of home activities. As many of the companies are realizing the importance of extending their marketing strategies outdoors, the demand for digital OOH market is increasing. Moreover, with technological advancements ensuring innovative changes in the type of digital screen used for advertising, these form of advertising are becoming increasingly more interactive and engaging.

Request Brochure:

Although the market may be matured, there still exists intense competition among players. The presence of many local and global players is intensifying the competitive nature of the global digital out of home market. It is becoming more and more difficult for players to stay abreast the advances in technology and thus, to survive in the market, it is becoming compelling for players to stay ahead of each other. Distinguishing their product and service offerings is the best bait and players are achieving this through a unique value proposition.

Digital out-of-home (DOOH) form of advertising is a dynamically-served visual mode of advertising that targets customers when they are outdoors, in-transit, and waiting or at commercial venues. It intercepts customers with extremely targeted messages when they go about their day-to-day activities and effectively increases a brand’s message, thus creating a deep level of engagement with on-the-go customers. Such advertising campaigns take into account the customer mindset and location. The traditional mode of OOH advertising is the use of billboards. In recent years, there has been substantial growth in digital billboards and place-based networks. Digital OOH is dynamic media distributed across place based networks at locations such as colleges, gas stations, bars, health clubs and restaurants. DOOH networks feature stand-alone screens and kiosks. Recent years have seen these advertising networks transform into real-time marketing platforms because of the increased use of mobile beacons and dynamic data feeds. DOOH encompasses a variety of screen shapes, sizes as well as levels of interactivity. It provides a bridge between context and location and has high level of impact and flexibility. Each DOOH advertising campaign is relevant to the unique environment outdoors.

The growing mobility of customers is increasing the visibility of outdoor media. This is contributing significantly to the growth of digital OOH market. Also, the price erosion of digital screens has further fostered this market’s growth. DOOH advertising can also be implemented on public transport. With long travel times and increase in leisure travel, it is continually reaching a large number of target audiences. Innovation in this form of advertising has resulted in real-time campaigns. Advertisers are able to target the right people by being able to change the content of ads based on location, time of the day and weather. The relevance achieved as a result of the flexibility and the ability of DOOH to be able to reach the masses is giving brands the chance to create campaigns that will be remembered by the customers. Also, the use of text, images and real time content is more attractive to customers and has a significant influence on their purchasing decisions. However, the high initial spending incurred in installing digital signage is a barrier in the growth of DOOH market. Also, the return on investment of such campaigns is hard to calculate and can become further complex when the costs incurred on the repair and maintenance of screens is also considered.

Browse Our Report:

The digital OOH market can be categorized into billboards, street furniture, and transit. Billboards can be traditional billboards and digital billboards. Street furniture can be further categorized into bus shelters, mall kiosks, telephone booth advertising and news racks. Also, transit advertising can be further categorized into electronic advertising at bus stops, train stations, airports and advertising in buses, taxis, airplanes and subway advertising.

Some of the companies offering digital signage software include Broadsign, Scala – Digital Signage Software, Ayuda Media Systems, Signagelive Limited, Net Display Systems, ONELAN Limited, YCD Multimedia, Four Winds Interactive, ADFLOW Networks, DISE International AB, Omnivex Corporation and Navori digital signage software.

The report offers a comprehensive evaluation of the market. It does so via in-depth insights, understanding market evolution by tracking historical developments, and analyzing the present scenario and future projections based on optimistic and likely scenarios. Each research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology developments, types, applications, and the competitive landscape.

Transparency Market Research (TMR) is a market intelligence company, providing global business information reports and services. Our exclusive blend of quantitative forecasting and trends analysis provides forward-looking insight for thousands of decision makers. TMR’s experienced team of analysts, researchers, and consultants, use proprietary data sources and various tools and techniques to gather, and analyze information. Our business offerings represent the latest and the most reliable information indispensable for businesses to sustain a competitive edge.

US Office
90 State Street, Suite 700
Albany, NY 12207
Tel: +1-518-618-1030
USA - Canada Toll Free: 866-552-3453

This release was published on openPR.

Permanent link to this press release:

Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.

You can edit or delete your press release Digital OOH Market Technological Advancements, Evolving Industry Trends and Insights here

News-ID: 872634 • Views: 1326

More Releases from Transparency Market Research

Molecule-based Transistors Market to Receive Overwhelming Hike in Revenues By 20 …
Molecule-based Transistors: Introduction Molecule-based transistors are single molecule electronic devices that are designed for applications such as non-volatile memory, logic circuits, sensor monitoring, and artificial synapse. Molecular transistors based on quantum interference greatly help in miniaturizing the size of electronic circuits, and in lowering heat dissipation and energy consumption in ICs. Also, organic materials have the potential to provide the electronic devices with flexibility, stretchability, and softness ("soft electronics"), which is not possible
Hydraulic Cutters Market in 2022 - Detailed Analysis Report on Latest Trends and …
Global Hydraulic Cutters Market - Introduction Hydraulic cutters work on the basic principle of hydraulic mechanism, where pressure is applied on the liquid (generally oil) to move the blades of the cutter. Force which is applied on fluids transforms the fluid and provides mechanical energy to cutters to cut the hardest material. A force is transmitted equally in all directions, with the force acting at right angles to any surface which
Hopper Loader Market Current Insight with Future Aspect Analysis 2022 - 2030 | T …
Hopper Loader: Introduction Hopper loaders are machines used to transfer any kind of material or plastic resins such as plastic regrind, plastic powders, and plastic pellets. Hopper loader comprises an integral motor that generates vacuum to deliver plastic resin material from a bulk container to a blender bin or a drying hopper. The hopper loader machine provides automatic loading without human intervention for regrind & virgin material. The material loading is accomplished
Gigabit Wi Fi Access Point Market Segmentation, Opportunities, Trends & Future S …
Gigabit Wi Fi Access Point Market: Snapshot The global gigabit Wi Fi Access market is expected to witness significant growth in the coming years on account of the rising demand for reliable and fast internet connectivity across all residential and commercial sectors. Gigabit wireless is a wireless communication system wherein data transfer speeds exceed or reach one billion bits or one gigabyte. The report offers an elaborate analysis of the market and

All 5 Releases

More Releases for OOH

OOH Advertising Market Growing Outlook to 2027 - JCDecaux, Lamar Advertising Com …
Out-of-home (OOH) advertising or outdoor advertising is a form of advertising that reaches consumers when they're away from home. Out-of-home media advertising focuses on marketing to consumers when they are "on-the-go" in public places, in transit, waiting (such as in a medical office), and at specific business locations, such as a retail venue. OOH Advertising Market Forecast to 2027 - COVID-19 Impact and Global Analysis by Type (Billboards, Street Furniture, Digital,
Origins Advertising selects Edge1 OOH Software to automate its OOH business proc …
Origins Advertising is implementing Edge1 outdoor advertising software platform to automate the business operations of its growing number of OOH advertising media sites Lucknow based Origins Advertising has selected Edge1 Platform, leading outdoor advertising media management software, to automate the business operations of its growing number of OOH media sites in Uttar Pradesh including static and digital sites. Edge1 will automate Origin's operations while reducing all manual efforts and making
Digital OOH Market 2018-2022 : Reduced Cost Of Digital Screens
The market is fragmented due to the presence of many vendors. However, it only lists the key vendors in the market and does not present the market share of all vendors in the market. The report discusses the primary market growth drivers and challenges that the vendors and the market as a whole face, and provides an overview of the key trends emerging in the market. Publisher's analysts forecast the global
Out-of-home (Ooh) 2018 Global Key Players – Holt Media (OOH Pitch) (USA), Outf …
Out-of-home (Ooh) Market 2018 Wiseguyreports.Com Adds “Out-of-home (Ooh) – Global Market Demand, Growth, Opportunities, Manufacturers, Analysis of Top Key Players and Forecast to 2023” To Its Research Database. Description:  This report mainly introduces volume and value market share by players, by regions, by product type, by consumers and also their price change details. As a Detailed Analysis report, it covers all details inside analysis and opinion in Out-of-home (Ooh) industry. This report splits Out-of-home (Ooh) market
Ooh! Ah! ThermoBAR! Join Thermoseal Group in Düsseldorf!
Thermoseal Group invites all customers and industry contacts to see their team on stand B15 in Hall 17 at the Glasstec International Trade Show in Düsseldorf from 20-23 September 2016. Invitations will also go out shortly for the Group’s hugely popular party on Wednesday 21 September at the ThermoBAR (McLaughlin’s Irish Pub) located in the Aldstadt – the same location as the 2014 party! ‘The ThermoBAR’ is dedicated to the
M&E sector drives growth of OOH in 2013
New shows of GECs deploying large format of OOH medium Mumbai: January 28, 2013: At the onset of 2013, Indian Television and Film industry has opened arm for outdoor advertising industry. With the launch of several new TV shows & reality programme including Nach Baliye season 5 (Star Plus), Amita ka Amit (Sony), Welcome (Life Ok), Aaj Ki Housewife Hai Sab Jaanti Hai (Zee TV), Nautanki and Sanskaar (Colours), Hunted Nights