Good Growth Opportunities in Non-GMO Verified Sports Drinks Market Till 2026

While the demand for GMO food products is experiencing steady growth in the market, consumers are still uncertain about whether or not they are completely safe. Some consumers and scientists have been constantly criticising GMO-based products because of their identified health and environmental hazards. Owing to potential risks associated with GMO ingredients, an increasing number of consumers across the globe is shifting from GMOs to non-GMOs.

Functional foods account for one of the most prominent sectors of the food and beverages market, and their intake is especially recommended to complement healthy diet. GMO sports drinks contribute to a popular functional beverages industry but are often chastised by antagonists due to their high sugar content, most of the times artificial sweeteners, and genetically engineered ingredients.

Non-GMO sports drinks however do not contain GMO ingredients but organic fruits, unprocessed minerals, and high quality stevia. They hydrate sportsmen by replenishing their body fluids, instead of overpowering them with sugars and additional calories. These attributes make non-GMO sports drinks an emerging market area, currently thriving at a high pace.

FMI indicates strong chances of the market growth globally, in the near future.

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The Non-GMO Project: Overview

The non-GMO verified label has gained discernible response from both manufactures and suppliers, in the recent past. As per the Non-GMO Project-2016, the GMO verified label technically indicates less than 0.9% GMOs in a product, making it a trusted one among consumers. The industry has already launched around 27,000 products with non-GMO verified labels, attracting hefty revenues to the global market.

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Global Non-GMO Verified Sports Drinks Market: Key Drivers

Increasing awareness among people about potential hazards of GMO-based foods and beverages in terms of health and environment, is the key driver escalating the demand for non-GMO labelled products. GMO-based sports drinks are particularly being censured because of lowered nutritional value and lack of antibiotic resistance.

Moreover, GMO drinks contain corn-based artificial sweeteners in heavy amounts, posing a quest to their sugar content. FMI’s research depicts that GMO sports drinks also contain considerably high amounts of citric acid to complement their sweetness, which may lead to dental erosion if sportsmen consume such drinks multiple times a day.

A growing number of population was observed preferring organic food products after the reported health hazards of GMO foods in the recent past. However, both the cultivation price and market price of organic foods are relatively more expensive compared to conventional and GMO food products. This is playing a key role in increasing the demand for non-GMO products, in terms of safety and price.

Global Non-GMO Verified Sports Drinks Market: Segmentation

FMI’s research on the global non-GMO verified sports drinks market offers a 10-year forecast, segmented the market on the basis of type, end-users, and ingredients.

On the basis of types, the market is segmented into isotonic, hypertonic, and hypotonic.

According to the end-users of non-GMO verified sports drinks, the market is segmented as athletes, casual sports drinks consumers, and recreational users.

The ingredients segment is further segmented into electrolytes, vitamins, carbohydrates, and sodium.

About FMI

Future Market Insights is the premier provider of market intelligence and consulting services, serving clients in over 150 countries. FMI is headquartered in London, the global financial capital, and has delivery centres in the U.S. and India.

FMI’s research and consulting services help businesses around the globe navigate the challenges in a rapidly evolving marketplace with confidence and clarity. Our customised and syndicated market research reports deliver actionable insights that drive sustainable growth. We continuously track emerging trends and events in a broad range of end industries to ensure our clients prepare for the evolving needs of their consumers

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This release was published on openPR.