Mobile Device Management Market: Insights into the Competitive Scenario of the Market

A mobile device management (MDM) solution enables an organization to manage and control a variegated range of device capabilities, data security and network connectivity. It also incorporates mobile application management, mobile content management, and identity management. Historically, most of the MDM solutions were designed to manage and protect smartphones, however, most have them have now evolved to handle advanced mobile devices running on similar OS.

Mobile Device Management has been a forte of frequent innovations and have evolved rapidly to protect almost every aspect of hardware and software on any mobile device. The global market for mobile device management is anticipated to expand with a double digit growth rate throughout the forecast period.

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Global Mobile Device Management Market: Drivers and Restraints

Rapidly increasing smartphone penetration coupled with rising concerns regarding security of corporate data are the prime drivers for the global mobile device management market. The BYOD (Bring Your Own Device) trend which lets employees bring their own device, can be considered as another prominent driver for the modern global mobile device management market.

Furthermore, an increasing young work force population is another factor fuelling the need for mobile device management solutions. Moreover, as MDM vendors enhance their security and adaptability features and extend them to other electronic devices such as laptops and smart watches, demand for advanced mobile device management solutions is projected to continue rising throughout the forecast period.

Moreover, the prices of MDM solution are projected to witness a decreasing trend, amid rising competition. Along with, many SME’s are looking for complete EMM (enterprise mobility management), which also offers extended control over mobile applications and other content management.

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Global Mobile Device Management Market: Region Wise Outlook

The global mobile device management market is segmented into the seven key regions: North America, Latin America, Western Europe, and Eastern Europe, Asia Pacific Excluding Japan (APEJ), Japan and Middle East and Africa (MEA). Due to high penetration of smartphones, North America and Western Europe accounted for a majority of revenues in the global mobile device management market. Moreover, the regions also cater a dynamic mobile workforce coupled with high BYOD trend, thus demand for more mobile device management solutions is also expected to rise gradually throughout the forecast period in these regions.

On the other hand, APEJ is projected to witness the highest growth rate for demand of various mobile device management solutions. This can be primarily attributed to rising mobile usage among young population, rising BYOD trend in the region. Furthermore, the Latin America and MEA market for mobile device management services and solutions can be considered niche compared to other regions, however growth rates in the region are projected to outpace most mature markets.

Global Mobile Device Management Market: Key Players
Citrix Systems, Inc.
MobileIron, Inc.
Vmware, Inc.
Cisco
Microsoft Corporation
Sophos Group PLC
SAP Se
SOTI, Inc.
Symantec Corporation
2X Parallels
Apple
IBM Corporation

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