openPR Logo
Press release

Mobile Marketing Market - Industry Analysis, Growth and New Market Opportunities Explored

12-18-2017 08:26 AM CET | Associations & Organizations

Press release from: Transparency Market Research

/ PR Agency: Transparency Market Research
Mobile Marketing Market - Industry Analysis, Growth and New

Mobile marketing is an online multi-channel technique focused at reaching specific customers on their tablets, smartphones or other devices through websites, sms, mms, email, mobile applications and social media. It provides customers with personalized information that are location and time sensitive to promote ideas, services and goods. Some of the mobile marketing is similar to advertising delivered over other electronic channels like graphic, text and voice messages. Currently the most common channel for delivery is the sms messaging. Second most common delivery channel used in marketing is the search engine followed by display based campaigns. New channels of mobile marketing comprises location based services, augmented reality, GPS messaging and 2D barcodes.

Browse Market Research Report @

The global mobile marketing market is primarily driven by the increasing number of mobile phone users across the world. Due to advancement in technology, mobile phones are also adopting newer technologies that are likely to help consumers in various possible ways in the busy schedule. Increasing demand of connected devices has become an integral part for a growing number of consumers due to which the smartphones numbers are witnessing speedy growth. The use of smart phones is directly influencing the consumers behaviors be it shopping, communication or entertainment. Another important factor responsible for the growth of the mobile marketing market is due to the increasing usage of mobile applications and mobile web.

The millennial in major are responsible for the high usage of mobile apps, and web. They use various types of entertainment fitness app and uses web for surfing. Additionally, decreasing prices of the high speed internet is also bolstering the demand of the mobile marketing during the anticipated period. The prices of high speed internet is dropping due to the increasing competition in the global internet broadband market which is leading the telecom companies to sell at a high discount rates. Due to the low price internet, consumers are willing to use more and more of internet to get their work done.

However, the mobile marketing market is facing certain challenges during the forecast period. Diverse platform is one such factor hindering the market growth during the forecast period. Mobile devices does not have any specific standard compared to laptops an PCs. Moreover, mobile phones come in numerous sizes and shapes due to which screen size is never persistent. Apart from this mobile platforms use different browsers and operating systems. Therefore, creating one campaign for all of them is very difficult.

For more information on this report, fill the form @

Implementation of mobile data analytics is likely to be one of the most important opportunities in the mobile marketing market across the world. Data analytics technology is still in nascent stage but during the forecast period it is likely to grow tremendously which is expected to create numerous scope for opportunities.

Based on solutions, the mobile marketing market has been bifurcated into SMS (Short Messaging Services), Push Notifications, MMS (Multimedia Messaging Services), Emails, QR codes, Location based Marketing, Mobile Web and others. On the basis of user type, the market is bifurcated into large enterprises and small/medium enterprises. Moreover, on the basis of industries, the mobile marketing market has been bifurcated into banking and financial, retail and e-commerce, logistics, automotive, media and entertainment, IT and telecom, healthcare and others. The regional split of the market encompasses North America, Asia Pacific, Europe, Middle East and Africa and Latin America. Asia Pacific is likely to hold the majority of the market revenue during the forecast period due to the presence of larger number of mobile subscribers compared to other regions.

Some of the major companies in the mobile marketing market includes IBM (New Yok), SAP SE (Germany), AT&T (Texas), Adobe Systems (California), Salesforce (California), Oracle (California), Mobivity Holdings (California), SAS (North Carolina), Salmat (Australia), and Vibes Media LLC (Chicago) among others.

About TMR

Transparency Market Research (TMR) is a global market intelligence company providing business information reports and services. The company’s exclusive blend of quantitative forecasting and trend analysis provides forward-looking insight for thousands of decision makers. TMR’s experienced team of analysts, researchers, and consultants use proprietary data sources and various tools and techniques to gather and analyze information.

Contact TMR

90 State Street, Suite 700
Albany, NY 12207
Tel: +1-518-618-1030
USA - Canada Toll Free: 866-552-3453

This release was published on openPR.

Permanent link to this press release:

Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.

You can edit or delete your press release Mobile Marketing Market - Industry Analysis, Growth and New Market Opportunities Explored here

News-ID: 864575 • Views: 156

More Releases from Transparency Market Research

Food Premix Market Observe Substantial Growth by 2018-2026
Global Food Premix Market: Overview Globally, the parents are more conscious about their baby food. They prefer to give healthy and high nutritional content to their babies. This has led the demand in the global food premix market Read report Overview- Based on form and application are likely to be the key segments in which the market can be divided. Food & beverages, early life nutrition/ baby food, pharma OTC drugs, dietary supplements,
Calcium Silicate Market with Positive Long-Term Growth Outlook, 2016-2023
Calcium silicate, also known as calcium orthosilicate, is a white powder derived from diatomaceous earth and limestone. It is obtained by reacting calcium oxide and silica in various ratios. Calcium silicate possesses properties such as high physical water absorption and low bulk density. Due to these special physical characteristics calcium silicate has several applications in the construction sector. It is also used as a food additive in the food processing
Polysulfides Market Scope and Opportunities Analysis 2015– 2023
Polysulfides are chemical compounds that primarily comprise chains of sulfur atoms. These compounds exhibit various functional properties due to which they are chiefly consumed in building & construction, marine, aerospace, glass insulation, and polymer processing industries. Polysulfides possess high flexibility, high tensile strength, impermeability, chemical and weather resistance, and heat insulation. Read report Overview- Hence, they are favorably used in coating and sealing applications. These sulfur compounds are generally classified as anionic
CRISPR and Cas Genes Market Compnies Size, Future Trends, Segmentation, Gross Ma …
Transparency Market Research (TMR) has published a new report titled, “CRISPR and Cas Genes Market – Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2018–2026”. According to the report, the global CRISPR and Cas genes market was valued at US$ 7,234.5 Mn by 2026, expanding at a CAGR of around 20.1% from 2018 to 2026. Increase in applications of CRISPR and Cas gene editing technology in bacteria and usage

All 5 Releases

More Releases for Mobile

Asia - Mobile Infrastructure and Mobile Broadband
Bharat Book Bureau Provides the Trending Market Research Report on "Asia - Mobile Infrastructure and Mobile Broadband" under Telecom category. The report offers a collection of superior market research, market analysis, competitive intelligence and industry reports. Executive Summary Leading Asian nations prepare for 5G rollouts Asia’s mobile subscriber market is now witnessing moderate growth in a fast maturing market. Whilst there are still developing markets continuing to grow their mobile subscriber base at
Mobile apps development comapny
Yapps is a division of Udeels Technologies has a mobile application platform provides cloud based ecommerce, business app solutions, customer/sales centric and web solutions. The company is emerging as a top-notch in ecommerce and Business App solutions space by offering comprehensive and easy to use solutions in developing branding, taking the business to online, promoting and day to day and minute to minute transactions to customers. Mission Our mission is to provide
Travel Mobile Application Developers
we have extensive experience in creating high performance, feature-packed native mobile applications for all the major platforms including iOS, Android..Travayoo Mobile App Development takes its best position and strives to work with the growing outline. Rather than mobile app development, our company also works on B2B , B2C booking engine system. Our mobile application development process integrates design and development to come up with a flexible process that delivers result. INGENIUM
Mobile Application Development Cost
Mobile application development cost depends on app features, functionality, platform and technology used, development time & expertise involved. With budget constraints, choosing the appropriate mobile application development cost is crucial for organizations. It is usually seen that many technology leaders get confused while choosing between native and hybrid app platforms. Understanding exact app requirements helps overcome this challenge. Now you must be wondering which app is more cost-effective- native
Asia - Mobile Infrastructure And Mobile Broadband
Asian mobile broadband market continues to grow strongly With 3.9 billion mobile subscribers and over 50% of the mobile subscribers in the world, spread across a diverse range of markets, the region is already rapidly advancing in the adoption of mobile broadband services. Mobile broadband as a proportion of the total Asian mobile broadband subscriber base, has increased from 2% in 2008 to 18% in 2013, 27% in 2014, 33% in
Mobile Charting components for BlackBerry mobile platform
Girona, Catalonia, Spain – January, 2013 - Steema Software, a leading vendor of development components for web, desktop and mobile applications, announced the availability of its TeeChart Charting Library for BlackBerry mobile devices. This is the company’ first release in 2013 and with it, Steema Software extends their offering of mobile charting components to BlackBerry Mobile platform alongside current Windows Phone 7, Android and iPhone/iPad support. The BlackBerry Chart library is