Vendor Comparison in Mobile Application Security Market- Industry Analysis, Growth and New Market Opportunities Explored

The business environment in modern times is hyperconnected, with organizations exploring ways to enhance their mobile connectivity, thereby enabling easy access to critical information regarding the business from anywhere at any time. This puts confidential data at risk and makes businesses vulnerable to cyber theft.

Mobile application security has thus emerged as a crucial field, providing in-depth cover for mobile-based applications. The services provided include custom scans and vulnerability checks through testing capabilities such as dynamic application security testing (DAST), interactive application security testing (IAST), and static application security testing (SAST). Mobile application security is designed to help businesses identify critical threats and secure important applications from potential threats.

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This involves studying the structure of mobile applications and examining the methods in which they can exchange data in a cohesive manner. Mobile application security also helps businesses locate the key patches in the application that can be exploited by hackers for financial gains. The functionalities offered by mobile application security therefore include source code review, threat mitigation, behavioral analysis, vulnerability ratings, and identification of vulnerability patterns.

Mobile application security is designed as a holistic security approach that ensures the confidentiality of data transferred among mobile networks, while ensuring visibility among business processes.

The report is compiled with the intent of reviewing the major vendors in the mobile applications security solutions market. To this end, it outlines the key strategies adopted by the vendors and analyzes their product offerings. The vendor comparison included in the report is based on classification in terms of two aspects: business strategy and product offerings.

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The mobile application security market has a consolidated vendor landscape, with a few prominent enterprises, such as VMware, Symantec, Avast Software, McAfee, Trend Micro, AVG Technology, and Kaspersky, holding a majority share in the market. In order to outline the share held by these companies individually, the report categorizes them based on their revenue range. For instance, the first category includes companies with revenues of less than US$ 500 Mn, the second covers companies in the revenue range of between US$ 500 Mn and US$ 1.0 Bn, and so on.

The major strategies adopted by these companies and the influence they have had on the prevailing market trends are evaluated to provide an in-depth vendor comparison report. The report studies and compares the performance exhibited by these companies based on their financial overview, product portfolio, company size, key strategies, recent developments, and development status.

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Using SWOT analysis, the report weighs the strengths and weaknesses of the companies profiled. The analysis has also helped the report in identifying the opportunities and threats that these companies may face in the near future. Based on results obtained, the report presents information in a coherent chapter-wise format, interspersed with relevant statistics, infographics, and graphs.

The marketing and advertising strategies adopted and deployed by a company play a crucial role in determining its success. The report therefore exclusively dedicates a section to examine the most successful marketing and advertising campaigns conducted by the prominent companies operating in the global mobile application security market. The impact of these campaigns on the overall revenue generated by the company is also monitored and evaluated. This is a critical factor of vendor comparison included in the report.

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