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Unified Price Promotion And Markdown Market to Witness a Pronounce Growth During 2017 - 2025

Unified Price Promotion And Markdown Market to Witness

Intense competition is the norm and not the exception in the retail industry today. Consumerism has dramatically changed the face of retail and it has made it difficult for retailers to extract maximum margins while retaining customer loyalty in an increasingly cut-price environment. Legacy pricing is incapable of supporting frequent price changes across thousands of retail stores, multi-channel synchronisation, personal offers, selection of a single promotion out of a fixed list, or many other creative ideas. Consumers are forcing retailers to make retail pricing a highly sophisticated, algorithmically and scientifically driven business strategy in place of the simple calculation it was in the past. Interest in the Unified Price, Promotion and Markdown Optimization market is growing across the world as competition becomes more cut-throat and retailers merge, consolidate or acquire smaller firms.

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Initially, pricing optimisation was the exclusive domain of Tier 1 large retailers, but now the solutions are deployed in Tier 2 and Tier 3 retailers along with small or mid-size business in segments as diverse as grocery, electronics or wholesale. The Unified Price, Promotion and Markdown Optimization market have allowed cross-centric, mobile-first customers to up the competitive ante, forced retailers to refine their formats, products, and pricing strategies to just maintain relevancy in the market, let alone differentiation.

Some of the Unified Price, Promotion and Markdown Optimization market Vendors are 360pi, Aptaris, Boomerang Commerce, Clear Demand, IBM, First Insight, Inc, Predictix, Revionics, SAP, SAS, Ugam, Upstream Commerce, Oracle, NTT Data, JDA, and Dunnhumby Price and Promotion (Formerly KSS Retail).

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The research report presents a comprehensive assessment of the market and contains thoughtful insights, facts, historical data, and statistically supported and industry-validated market data. It also contains projections using a suitable set of assumptions and methodologies. The research report provides analysis and information according to market segments such as geographies, types and applications.

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About Us

Persistence Market Research (PMR) is a U.S.-based full-service market intelligence firm specializing in syndicated research, custom research, and consulting services. PMR boasts market research expertise across the Healthcare, Chemicals and Materials, Technology and Media, Energy and Mining, Food and Beverages, Semiconductor and Electronics, Consumer Goods, and Shipping and Transportation industries. The company draws from its multi-disciplinary capabilities and high-pedigree team of analysts to share data that precisely corresponds to clients’ business needs.

PMR stands committed to bringing more accuracy and speed to clients’ business decisions. From ready-to-purchase market research reports to customized research solutions, PMR’s engagement models are highly flexible without compromising on its deep-seated research values.

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