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Broadcast Equipment Market Trends,Outlook and Opportunity Report | 2025
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Primary drivers boosting the broadcast equipment market include fast increase in demand for Ultra High Definition (UHD) content production and its effective transmission, and drastic shift from hardware-oriented systems to software and open architecture-based systems. Moreover, increase in demand for D2C (direct to consumer) offerings through OTT services and multi-channel networks in developed economies is expected to help boost the broadcast equipment market globally. Investments in high-speed broadband infrastructure continue to increase globally, which is further propelling the market. However, as there continues to be continuous gap in the speed, but with efficient video compression technology the lowest speeds are good enough for multi-screen video consumption However, with the growth in digitization, increase in IT spending, and growing IT infrastructure, emerging economies are lucrative markets for various broadcast equipment vendors, especially for over-the-top (OTT) services.
The global broadcast equipment market can be categorized based on application, technology, product type, and region. In terms of application, the market can be divided into radio and television. The television segment can be classified into terrestrial television, direct broadcasting satellite (DBS), cable television, and IPTV. The terrestrial television segment can be further divided into analog terrestrial television and digital television. In terms of technology, the global broadcast equipment market can be bifurcated into analog broadcasting and digital broadcasting. Based on product type, the market can be divided into switches, amplifiers, dish antennas, encoders, transmitters & repeaters, video servers, modulators, and others. In terms of geography, the global broadcast equipment market can be segmented into North America, Europe, Asia Pacific, Middle East & Africa, and South America.
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Major players operating in the broadcast equipment market are Ericsson AB, Cisco Systems, Inc., Acorde Technologies S.A, Evertz Microsystems, Ltd., Global Invacom Group Limited, Clyde Broadcast, Grass Valley, Harmonic Inc., EVS Broadcast Equipment, Arris International PLC., Sencore, Eletec Broadcast Telecom S.A.R.L, AVL Technologies, Inc., ETL Systems Ltd., and Broadcast RF. These companies are investing in R&D to incorporate new technologies and compression techniques in their systems and to develop new products to increase their market share in the global broadcast equipment market.
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