Sharp and Ingram Micro form Strategic Alliance to address the thinly tapped Air Purifier segment

New Delhi, December 12, 2017: Sharp, the global leader in innovative air purification devices and
Ingram Micro, the world's largest wholesale technology distributor, today announced their India
specific strategic alliance to further extend exclusive benefits of Sharp’s Plasmacluster technology to
the vast Indian populace suffering from the perils of respiratory problems. This alliance brings
together Sharp’s high end air purification technology with Ingram Micro’s extensive network of
16000 channel partners to address the latent need of certified and proved air purifiers in India.
Despite air pollution becoming a yearlong menace, the adoption of air purifiers is still lacking the
desired pace. With 1.2 million deaths being linked to air pollution very year in India, it has become
pertinent that people are made aware about the demons of indoor and outdoor bad air quality.
Also, many misconceptions, such as air purifiers with only HEPA filters being the ideal solution, is
plaguing the buying decision of consumer. The alliance with Ingram Micro allows Sharp to educate
masses about the prolonged impact of air pollution and how Sharp Air Purifiers equipped with
patented Plasmacluster Technology and True HEPA are the ideal solution to fight this menace.
Sharp’s Plasmacluster technology has already earned accolades when it announced the global sales
of 70 million units, the highest in air purifications.
The strategic alliance for the air purifier business will help enable consumers to receive the best that
the Indian air purifier industry has to offer. Under this agreement, Ingram Micro will offer the entire
range of Sharp’s Air Purifiers, including popular models such as world’s first air purifier with
mosquito catcher(FP-FM50E), dehumidifier(DW-E16FA- W), car air purifier(IG-GC2) and
portable room purifier (FU-A28E).
Mr. Kishalay Ray, President - Sharp Consumer Business said,” Our alliance brings two of the world’s
trusted technology brands together to bring world class products to consumers across India.
Customers will receive Air Purifying solutions certified by 28 global labs and that no Indian suffering
from air pollution will remain devoid from accessing our quality products.”
Together, Sharp and Ingram Micro intend to achieve accelerated adoption of air purifiers with high
end purification technology with improved air quality for the entire family. Also, with extensive
network of Ingram Micro, Sharp is confident of achieving its target turnover of INR 500cr from its air
purifier business by 2020
Mr. Jaishankar Krishnan, Sr. Vice President and Chief Executive Ingram Micro India said,” It’s a
perfect synergy between the two brands in terms of business philosophy and market leadership.
Most air purifiers in the market restrict themselves to HEPA, missing the holistic approach needed
for indoor air quality. Our partnership with Sharp will bring global standards of air purification to the
Indian consumers”.
Typically, indoor air is more polluted than outdoor air, Indian consumers must find an immediate
remedy with the help of superior technology available in the market. Plasmacluster Technology is
the most effective means of getting impeccable air quality that works by using an electrical discharge

to create both Positive and Negative ions, which are then surrounded in water and then released
into the air. This process can clean the air and surface from irritants including dust, fungi, viruses,
pollen, smell, gases and mould apart from improving skin texture.

About Sharp:
Founded in the year 1912, as a private company in Tokyo by Tokuji Hayakawa, SHARP is dedicated to
improving the quality of life through the use of cutting-edge technology with a commitment to
innovation, quality, value, and design. For over 100 years, SHARP, the Japanese giant has designed
and offered original products which changed the lifestyle and wellbeing of millions across the world.
SHARP Business Systems (India) Limited has a nationwide presence across major India cities, with a
strong network of around 500 dealers. Currently the brand has three categories of products in the
market – Purification Products, Digital Multifunction Devices and Professional LCD Monitors. SHARP
is the market leader in the Air Purifier segment in India.

About Ingram Micro: 
Ingram Micro helps businesses Realize the Promise of Technology™. It delivers a full spectrum of
global technology and supply chain services to businesses around the world. Deep expertise in
technology solutions, mobility, cloud, and supply chain solutions enables its business partners to
operate efficiently and successfully in the markets they serve. Unrivaled agility, deep market insights
and the trust and dependability that come from decades of proven relationships, set Ingram Micro
apart and ahead.

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This release was published on openPR.