Press release
A2P SMS by Manufacturers, States, Type and Application, Forecast to 2022
The Insight Partners
A2P (Application to Person) is capturing a significant attention in mobiles. The reason for this is that the businesses are turning to traditional messaging to interact with their customers. The enterprise are seems to offer better service and a richer experience to their customers.A2P SMS is a communication technology that has gained much importance in recent years. A2P SMS communication taking place between application and mobile subscribers. Tradition telecom never supported the volume of business to person messaging. Traditional method requires company liaise such as SMS aggregators and records of various network operators before gaining access to the SMS. To overcome this problem A2P SMS technology is being used. Rise in evolution of smartphone accompanied with emergence of OTT player in the market, these is increase in the A2P SMS revenues for MNOs globally. Some of the key benefits of A2P SMS are that is the safest and simplest form of communication, it also confirmed to be beneficial for marketing strategy of the businesses and flexibility. A2P are used for sales, interactive reservation, ticket management, customer service and loyalty & rewards.
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The major factor which drives the market for A2P SMS are growing demand for A2P SMS in various industries such as retail, BFSI, travel & transport, healthcare & hospitality. Increasing population, rapid urbanization, and a flow in consumer disposable income have carried about the commencement of digitization in retail. In addition to this there are several other factors which drives the market such as for ticketing providers, financial services A2P messaging is the safest option for communication and growing mobile subscribers. However, there are some factors which may slow down the growth of A2P SMS such as malware threats, technical glitches and high amount of spam messages. Rising adoption in new methods of communication, rising affordable smart devices such as phones& tablets, high speed internet connection and ever growing market of e-commerce is expected to boost the market for A2P SMS over the coming years.
A2P SMS market is segmented on the basis of type such as traditional & managed messaging services and cloud API messaging platform and by business model such as small and medium enterprise and large enterprise. Similarly the market is further divided on the basis of application such as pushed content services, interactive services, promotional campaigns, CRM services and other services and by vertical such as BFSI, media & entertainment, travel & transport, hospitality, retail and others.
The market is segmented into major regions that include North America, Europe, Asia Pacific (APAC), Middle East & Africa (MEA) and South America (SAM). The major countries included are considered in the scope of the study such as U.S, Canada, Mexico, France, Germany, Italy, Spain, UK, Norway, Sweden, Denmark, Hungary, Bulgaria, Montenegro, Serbia, Japan, China, India, Australia, Pakistan, Bangladesh, Myanmar, Thailand, Malaysia, South Arabia, UAE, South Africa and Brazil. Some of the key players which dominate A2P SMS are ANAM Technologies, CLX Communications AB., DIMOCO Messaging GmBH, Infobip Ltd., Nexmo Inc., Syniverse Technologies, LLC, Tanla Solutions, Trillian Group Ltd., Twilio Inc. and tyntec
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Table of Contents
1 Introduction
2 Key Takeaways
3 Market Landscape
4 A2P SMS Market - Key Industry Dynamics
5 A2P SMS Market Analysis- Global
6 A2P SMS Market Revenue and Forecasts to 2025 –Preferred Business Model 31
7 A2P SMS Market Revenue and Forecasts to 2025 – Competitive Landscape 46
8 A2P SMS Market Revenue and Forecasts to 2025 – by Application 55
9 A2P SMS Market Revenue and Forecasts to 2025 - Geographical Analysis
11 Industry Landscape
12 Appendix
.
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