Sunflower Seeds Market Size, Industry Analysis Report, Regional Outlook
Rising supermarkets and retail stores has enhanced growth of sunflower seeds market. Its utilization has increased in health segment health for treatment of bronchial, pulmonary & laryngeal infections and cold & cough. Its husk produces less on burning smoke and preferred as fuel source. Additionally, their demand may increase owing to tight supply of soybean and rapeseed meals and expected to propel sunflower seeds market.
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These are fruit of sun-flower plants and fourth largest oilseed crop in the world with Ukraine and Russia being major producers. They are available in three varieties including, linolic, high oleic and Nu Sun, each having different level of saturated, mono saturated and poly saturated fats.
Nu Sun is used to produce edible oils that are primarily used in cooking and low in trans-fat. Its outer coverage is hull and inner portion is kernel that is rich in protein and lipids. Its hull is rich in omega-6 fatty acids and used as additive in cow feeds. Its products are available in various flavours including bacon ranch flavour, dill pickle flavour and toasted kettle roast flavour.
Sunflower seeds are majorly used for manufacturing cooking oil but with increased use of other oils namely soya bean and olive are giving it stiff competition. Its excess intake increases the level of unhealthy low-density lipoprotein (LDL) that may lead to heart problems. Further it is rich in saturated fatty acids that can lead to unwanted weight gain. These factors may restrict sunflower seeds market growth.
The product is classified as oilseed and non-oilseed. Oilseed has larger share in sunflower seeds market. It is black in colour and processed for oil and meal. Non-oilseed is striped in black & white and larger in size as compared to others. These are used in food products including snacks and bread products.
With respect to application sunflower seeds market is classified into food, health, agriculture and others including construction, gardening and fuel. Food has major application owing to its use as edible oil, bakery product including dark bread, snack, confectionary and animal feed. These are rich in vitamin E that acts as an antioxidant and helps in reducing asthma, osteo and rheumatoid arthritis. Its use as soil additive inhibits growth of weeds. The outer shells are used to manufacture natural fibre wood panels and as fuel source because they cause less pollution.
Sunflower seeds are available through various distribution channels including, hyper/ supermarkets, specialist stores, convenience stores, independent retailers and online. Superstores is the fastest growing segment owing to urban and semi urban customer’s preference as they provide ease in availability and better comparison between products. There has been considerable increase in number of stores with major players that includes Walmart.
Online sales have enhanced with the increase in online platforms, discount offers and easy delivery. Independent retailers are witnessing substantial growth with rise in local demand for product.
Europe has substantial share in sunflower seeds market owing to presence of many large producers and consumers that includes Ukraine and Russia. Asia Pacific has significant share due to large population, regional agrarian economy, increasing agriculture efficiency with improved methods including genetically engineered seed.
MEA sunflower seeds market will foresee significant growth due to increasing crop production. Russia is planning to become the largest exporter of cooking oil for Middle East that enhances the regional industry.
Sunflower seeds market is fragmented with the presence of many regional industry players. Major players are Conagra Foods, Kenkko, Limagrain, DuPont, Giant Snacks, Martin US Enterprises, Sakata, Mahyo, American Meadows and Nuseed.
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