Press release
Instant beverage Market Trends, Demand and Forecast to 2023
Market Synopsis of Instant beverage premixes MarketMarket Definition
Instant beverage premixes are referred to as dry mixes which can be blended with water or other solvents like milk to prepare the beverage instantly. Hectic lifestyle of consumers promote the consumption of instant beverage premixes as they save time as well as help in boosting the body’s metabolism. Escalating demand for “on-the-go” food and beverages is promoting the sale of instant beverage premixes across the developed countries of the regions. Changing consumer’s food consumption preferences is also considered one of the major drivers of this market.
Market Scenario
High demand of convenient drink followed by increasing working population have a positive impact on the instant beverage premixes market. Additionally, high shelf life of the product and convenience packaging and storage property is identified to propel the growth of this market. Furthermore, high focus on R&D has resulted in adding innovations in the product line in terms of flavours as well as by further increasing its shelf life. Increasing awareness about the health benefits obtained from the instant health drink is fuelling its demand across the world. Based on this, the demand for nutritional premixes is growing at a high rate on a global level. Low investments and high returns is the major factor, attracting new players to enter into the global instant beverage premix market.
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Intended Audience
RTD beverage (ready to drink) manufacturers
E- commerce
Instant coffee manufacturers
Flavored beverages manufacturers
Traders, importers and exporters
Key Findings
Based on the type, instant coffee is projected to grow at a high CAGR during the forecast period as coffee is considered to be one of the most preferred beverages on a global level.
Top exporters of instant beverage premixes include Germany, Brazil, the Netherlands, China and Malaysia.
Segments
Instant beverage premixes has been segmented on the basis of type comprising of instant coffee, instant tea, instant milk, instant health drink, instant soup and others. Among these, instant coffee is dominating the market based on the rising demand for instant coffee premixes from cafeterias and other coffee chains.
On the basis of functionality, instant beverage premixes is segmented into plain and flavored products. Its flavored products are found to be escalating at a high growth rate based on variations in consumers’ flavor preferences. .
Based on distribution channel, instant beverage premixes is segmented as store based and non-store based. Owning to one-stop shopping experience, the share of store based channels is projected to dominate the segment.
Regional Analysis
The global instant beverage premixes market is segmented into North America, Europe, Asia Pacific, and rest of the world (ROW). North America accounts for the major market share followed by Asia Pacific. Substantial changes in lifestyle have altered consumers’ food consumption pattern leading to a massive demand growth of instant beverage premixes. Furthermore, the growing disposable incomes in developing nations will boost the demand for instant beverage premixes.
Also, changing lifestyle and consumption pattern in countries like China and India, will propel the growth of instant beverage premixes in Asia Pacific market. The major importers of instant beverage premixes include the U.S., Germany, Russia, China and Philippines.
Key Players
Some of the key players profiled in the global instant beverage premixes market are The Republic of Tea (the U.S.), Keurig Green Mountain, Inc. (the U.S.), Ito En, Inc. (Japan), PepsiCo Inc. (the U.S.), Ajinomoto General Foods Inc. (Japan), Suntory Beverage & Food Limited (Japan), and Monster Beverage Co. (the U.S.)
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