Press release
Mobile Crm Market: Opportunity Assessment Research Study 2017 - 2025
Mobile CRM is a new platform in customer relationship management as the mobile which consumer use is updated continuously due to technological advancement. It is a wireless-enabled CRM which results in increased productivity, faster response time, and an increase in sales and efficiency. The mobile channel creates a direct connection with customers which provides high responsiveness and quality service to customers.
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Increase in business functions enhanced by mobile devices, continuous access to critical information in real time, development of high speed wireless and networking connectivity, growth in usage of mobile devices, better return on investment, cost effective, vertical market focus are the drivers which positively impact the mobile CRM market
Complicated integration of mobile with CRM, poor user acceptance, issues related to deployment and security of corporate data are the challenges of mobile CRM market
Integration of mobile, web and CRM which aids in increasing sales revenue in the organization, mobility that contributes to getting information anytime, anywhere and mobile device engagement are the opportunities for mobile CRM market.
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Mobile CRM which includes customer-facing feature and customer support, use of wearables and internet of things (IoT) in mobile CRM are the latest trends in mobile CRM market.
Mobile CRM market is segmented by enterprise size, deployment type, end use, and region. By deployment, Mobile CRM can be segmented into on-premise and cloud. Based on verticals, it can be segmented into healthcare, BFSI, travel & hospitality, media and entertainment, retail and consumer goods, information technology and consulting & professional services. By enterprise, it can be segmented into small, medium and large enterprise.
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