Mobile Map Market: Opportunity Analysis and Industry Forecast

Maps are diagrammatic reorientations of an area. Mobile maps are the digital forms of these maps with an in built GPS or global positioning system that tracks the user’s travel path. This global mobile map report recognizes suppliers including Google, Alibaba, HERE, and Apple, among others as the key vendors of the market.

The global mobile map market is likely to grow at a considerable pace during the forecast period. Rapidly increasing adoption of maps across various industrial applications including logistic tracking is one of the primary reasons for the growth of the global mobile map market during the forecast period. Applications that are being developed by using digital maps are aiding users to streamline their trade processes including processing, employee satisfaction, procurement, supply chain and storage.

For instance, some retail chain owners initially used mobile maps for supply chain management only. However, they now use applications such as indoor location maps so that they can track consumer behavior even when they are inside the store. Moreover, a number of healthcare service providers including hospitals, clinics, community centers and government organizations have also adopted mobile maps applications. Mobile map services offers many services including tracking and monitoring ambulances, in-patients, doctors, medical equipment, and other employees, thereby increasing their efficiency. As mobile maps are being used by an increasing number of industries, the global mobile map market is set to experience a promising growth rate over the forecast period.

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The global mobile map market can be segmented by usage type, application and region. On the basis of usage type, the global market can be divided into indoor mapping and outdoor mapping. In 2016, the outdoor mapping segment held the maximum share of the global mobile map market. Some of the key factors for the dominance and high growth prospect of the outdoor mapping segment are improvement in the response times of emergency services, aids in transportation, and they are helpful to obtain demographic data of a region using heat map among others.

They also help local authorities to make city infrastructure scheme, primarily by using population density heat maps. Moreover, these maps empower public transport managers to strategize and modernize routes in order to match the actual and future needs of travelers. Additionally, outdoor location-based service (LBS) is slowly becoming prominent in the automotive industry. Due to the growing demand for tracking and navigation, the outdoor mapping segment is likely to experience a robust growth during the forecast period.

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By application, the global mobile map market can be segregated into automotive navigation, mobile and public sector and enterprise navigation. The navigation segment held the maximum market share in 2016 and is likely to dominate the market over the forecast period. As the demand for integration of mobile maps is increasing in the Internet of Things (IoT) connected cars, the demand for mobile maps is also set to rise. Moreover, the utilization of 4G-LTE technologies, especially in the automotive sector is one of the key reasons for the rising adoption of IoT solutions. Furthermore, the rising penetration of mobile maps in order to develop driver assistance equipment is likely to drive the overall market for mobile maps in the coming years.

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In terms of geography, the global mobile map market is classified into Asia Pacific, North America, Middle-East and Africa (MEA), Europe and Latin America. North America held the maximum share of the market in 2016. Some of the factors for this dominance are demand for location determination, improved logistics planning or transportation, sales and marketing optimization, fraud detection, and risk analysis. The growing preference of digital maps when compared to traditional maps is another reason for the growth of the mobile map market in this region.

Some of the leading players in the global mobile map market includes Apple (The U.S), Google (The U.S) and NavInfo Co. Ltd. (China) among others.

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