Press release
Deakin and Blue extend swimwear size range to include UK sizes 18-24
Exciting News: Deakin and Blue bestselling navy swimsuit now available in UK sizes 18-24
Founder Rosie Cook said: ‘We have had a fantastic reception to our first swimwear collection and, in response to demand, we are absolutely delighted to be extending our size range just six months in. More than 500,000 women have given up swimming in the last decade because of body image concerns. We are on a mission to change that and to help women, of all shapes, sizes and ages, feel their very best in a swimsuit.’
Deakin and Blue’s first collection combines intelligent design and ultra-soft performance fabrics to offer a range of one and two pieces designed for female body shape, comfort and confidence. All swimwear is shoppable by both dress and bust size.
Rosie added: ‘We have been working closely with regular swimmers who wear dress sizes 18 and above to perfect our product offering in this new size range, as we want to ensure we are offering the right solution. We have chosen to extend our size range on one swimsuit initially and then, following feedback, to continue the size extension across our collection.’
The extended size range will commence with Deakin and Blue’s best-selling navy swimsuit. The extended size range is available to pre-order at www.deakinandblue.com
For more information please contact Founder & CEO Rosie Cook - Rosie@deakinandblue.com
Deakin and Blue is a sports fashion swimwear brand on a mission to inspire and empower the everyday female to swim in style.
Offering swimwear designed for female body shape using sustainable and environmentally friendly practices, Deakin and Blue manufacture their swimwear in London using fabrics made from recycled and regenerated consumer waste materials, such as fishing nets.
Deakin and Blue is a proud #BraHjiack partner of CoppaFeel! - the breast cancer health and education charity, because knowing your boobs could save your life.
Deakin and Blue offer free international delivery and free UK returns.
6, Dehavilland Studios
20 Theydon Road
London
E59NY
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