Top Trends in Healthcare and OTC 2017 Exploring OTC medication vitamins minerals and supplements; functional food and drink; and sports nutrition categories

ReportsWeb.com published “Healthcare and OTC Market” from its database. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

"Top Trends in Healthcare and OTC 2017", overs key trends to watch within the healthcare and over-the-counter sector, drawing upon Publisher's TrendSights framework, insight analysis, innovation intelligence, and product examples.

Global consumers are becoming more health-conscious as a reaction to rising obesity levels and lifestyle-related illnesses, such as diabetes, in the modern world. Additionally, consumers' busy lives means that many lack the time to exercise and eat more health foods, which means that healthcare and OTC products are increasingly used as a simple, effective way to promote personal wellbeing and overall health. Therefore, consumers demand more natural, convenient, multifunctional, and personalized products to suit their hectic and complex lives.

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Scope:
- 66% of global consumers agree that they are more likely to purchase products developed for their lifestyles.
- 77% of global consumers believe that "natural" claims are nutritious.
- 19% of global consumers will usually turn first to the internet for health or medical advice compared to 43% who first go to doctors or medical professionals.

Companies Mentioned:
Cold-Eeze
UVO
Culturelle
Kuxtal Alimentos Funcionales
Berocca Performance
Dr. Jacob's
Optrex Night Restore
Thylbert
Vive Organic
Masumax
Nature's Jeannie

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Reasons to buy:
- Understand what the top trends are in the healthcare and OTC market.
- Understand which audiences are most affected by these trends.
- Learn what the key opportunities, drivers, and inhibitors of the top trends are.
- See the actions that major brands are taking to get ahead.

Table of Contents:
Introduction
Innovation Trends in Healthcare and OTC
Multifunctional Products
Tailor-Made For Me
Natural Lifestyles
Smart Healthcare
The Future
Appendix

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