The Baby Food Market in Austria 2017

ReportsWeb.com published “The Baby Food” from its database. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

"The Baby Food Market in Austria 2017", is an analytical report by Publisher which provides extensive and highly detailed current and future market trends in the Austrian market.

Austrian baby food market has been stimulated by higher birth numbers since2012, and by manufacturers' efforts to target the toddler age group and by product innovation, resulting in a market worth over million. Baby milks account for just over half of all retail sales value but in volume terms meals are dominant, claiming 45%. Both have increased their share of sales to the detriment of cereals and drinks. Drugmarkets/drugstores claim over 70% of baby food sales. A rise in the number of births will contribute to volume growth of about 10%. Growth is likely to be strongest in milks and meals. Per capita consumption will increase by 4.9%.

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Report Scope
- Despite an already high per capita consumption rate, sales have been buoyant, increasing by 42% in terms of value and 17% in volume between 2010 and 2016. The market has been stimulated by higher birth numbers from 2012 onwards.
- Baby milks account for just over half of all retail sales, and meals for a further 35%. In volume terms, however, meals are dominant, claiming 45% of total consumption.
- All Milupa (Danone) products are imported from Germany. Hipp has a production facility in Gmunden, while Nestlé Österreich imports all its products.
- Austrian market, accounting for almost two-thirds of volume imports of milks and cereals and half of imports of other baby food in 2015. Exports of baby foods have remained more or less stable in volume terms at tons per year.
- The annual number of births is expected to experience a consistent rise up to 2022. The market is therefore forecast to show overall growth, with absolute volumes set to increase by 9.5% between 2016 and 2022.

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Companies Mentioned:
Hipp GmbH & Co Export KG
Milupa GmbH (Danone)
Nestlé Österreich GmbH
BWK GmbH
Maresi Austria GmbH

Table of Contents:
Introduction
Executive Summary
Definitions
Background to the Market
Births
The Consumer
Socio-demographic Trends
Working Women
Regulations
Breastfeeding Trends
Market Overview
Key Features and Developments
Market Overview
Manufacturers shares
The future
Sector Analysis
Baby Milks
Baby Cereals
Baby Meals
Baby Drinks
Finger Foods
Production and trade
Production
Imports
Exports
Company profiles
Introduction
Hipp GmbH & Co Export KG
Milupa GmbH (Danone)
Nestlé Österreich GmbH
BWK
Maresi Austria GmbH
Distribution
Retail Structure
Drugstore retailing
Baby Food Retailing
Economic background
Economic Background
Key Macro-economic Forecasts
Prospects and forecasts
Birth And Population Projections
Forecast Overview
Future Trends
Appendix
Additional Data Tables
Summary Methodology
About Publisher

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