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New videos from Schubert Communications Target B2B Internet Marketing

06-16-2009 02:20 PM CET | Advertising, Media Consulting, Marketing Research

Press release from: Schubert Communications

/ PR Agency: Schubert Communications
New videos from Schubert Communications Target B2B Internet

DOWNINGTOWN, Pa., June 3, 2009 — Schubert Communications Inc. announces the third installment of its Web-cast video series “The Lazy Web Site” (lazy-website.com). The series humorously highlights the dangers of relying on an under-performing Web site, while showing how companies can make their Web site work harder to increase sales and improve sales efficiency.

“In today’s economic climate, many B2B companies believe they need to be stoic to gain traction with business buyers,” said Allen Silveri, Schubert’s president. “‘The Lazy Web Site’ video series takes a decidedly different approach by humanizing the Web site as a key member of the office team. (www.lazy-website.com) Today, B2B companies need to better utilize powerful new online sales and marketing channels to improve their performance. Their Web site is the key driver in this process.”

The video series chronicles the struggles of a B2B company manager as he tries to generate sales leads with an unproductive Web site.

“In developing interactive strategies for clients, we’re always preaching that their Web site should be their best sales person, one that’s on the job and effective 24/7,” said Rich Carango, Schubert’s vice president of creative services. “What better way to represent that then to make the Web site a human being? It’s much easier to relate to a lazy human than to under-performing technology and software code.”

Carango believes that “The Lazy Web Site” message is particularly relevant in today’s economy. “Many companies are forced to cut back sales staff and other human resources, so now Web sites play even larger roles in the sales cycle. Web Site design and functionality must meet the roles and goals of its various users, and its backend must deliver actionable data.”

The video is being distributed to clients and prospects through e-mail and the company’s e-newsletter, as well as being hosted on YouTube and chatted about on Twitter.

Schubert Communications Inc. is a full-service agency specialized in integrated business-to-business marketing communications that help clients to grow revenue and profits. Schubert delivers its strategic, sales-centric marketing to industries as diverse as biotech, professional services, specialty chemicals and metals processing. Its client list includes industry leaders Shimadzu Scientific Instruments, NETZSCH Fine Particle Technology, Sartomer Co., Pall Corporation., and Hydro Aluminum. For more information visit www.schubert.com or http://blog.schubert.com.

Schubert Communications
112 Schubert Dr.
Downingtown, PA 19335

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