Schubert Communications Introduces Online Lead-Tracking System for Business-to-Business Companies
The easy-to-navigate dashboard also gives users immediate access to all of their Web site’s traffic statistics, including dwell time, entry and exit points, and other key analytics.
“This is a turnkey solution for Web site tracking. It provides features and benefits that are customizable to each user’s individual needs and business goals,” said Christopher Raymond, Schubert’s director of interactive services. “Plenty of savvy B2B companies with good Web sites could improve their lead conversion with a cost-efficient solution like Web Metrix+.”
Web Metrix+ uses personalized URLs (PURLs) to track the source of visitors to a user’s Web site. With this system, companies can test numerous variations of their marketing communications (advertising, public relations, online advertising) to see which messages are most effective at driving traffic to and through their site. With analytics from the dashboard, managers can make fact-based decisions to eliminate under-performing messages and increase frequency or scope of high performers. The lead-tracking component can also take that online lead information and incorporate it into offline activities for follow up and nurturing throughout each step of the sales cycle.
“There are enterprise software systems out there that can help companies track leads, but they tend to be expensive components that are set up to deal with a large amounts of consumer-oriented information and don’t scale down economically,” said Allen Silveri, president of Schubert Communications. “In B2B, the number of unique visitors and activity may often be smaller, but they are certainly not less important.”
For more information or to schedule a demonstration, contact Chris Raymond at 610-269-2100, ext 227.
About Schubert Communications Inc.
Schubert Communications Inc. is a full-service agency specialized in integrated business-to-business marketing communications that help clients to grow revenue and profits. Schubert delivers its strategic, sales-centric marketing to industries as diverse as biotech, professional services, specialty chemicals and metals processing. Its client list includes industry leaders Shimadzu Scientific Instruments, NETZSCH Fine Particle Technology, Houghton International, Sartomer Co., Pall Corp., Hydro Aluminum and more. For more information visit www.schubert.com or http://blog.schubert.com.
112 Schubert Dr.
Downingtown, PA 19335
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