Anti-Counterfeiting Packaging Market - Recent Study including Growth Factors, Applications, Regional Analysis, Key Players and Forecasts
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Anti-counterfeiting Packaging Market: Segmentation
Anti-counterfeiting technologies followed by companies can be classified as follows: overt, covert, forensic or sterilization. Overt anti-counterfeiting features enable the end users to verify the authenticity of a product. These features are prominently visible and expensive to reproduce. Holograms, optically variable device, color-shifting security inks and films, security graphics, sequential product numbering and on product marking are some of the overt features used by packaging companies. Covert anti-counterfeiting packaging features enable brand owners to identify counterfeited products. Covert features cannot be detected easily or copied without specialist knowledge. Covert anti-counterfeiting packaging features include Invisible printing, embedded image, digital watermarks, hidden marks and printing, anti-scan design, laser coding, substrates and distinctive odors. Forensic markers are superior technology solutions which require dedicated test kits or laboratory testing to scientifically prove authenticity. These include chemical taggants, DNA taggants, biological taggants, isotope ratios and micro taggants among others.
Counterfeiting is a prevalent practice in majority of consumer industries. Hence, anti counterfeiting packaging technologies have applications in wide range of industries including food and beverage, entertainment, automotive, pharmaceutical, cosmetics, electronics and apparel among others. Food and beverage industry accounted for majority of the anti-counterfeiting packaging market. However, the pharmaceutical sector is expected to grow fastest among application segment due to high adoption rates of anti-counterfeiting packaging technologies by pharmaceutical industry.
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Anti-counterfeiting Packaging Market: Trends and Opportunities
Increasing consumer awareness, new application areas, technological advancements and growing demand for secured packaging are some of the major drivers of this market. In addition, increasing government regulations and emphasis laid on eradicating counterfeit good in emerging and developed economies is set to drive the market. However, high cost involved in implementing anti-counterfeiting packaging technologies and apprehension among the manufacturers about the security features of anti-counterfeiting packaging technology is expected to restrain the growth of this market.
Anti-counterfeiting Packaging Market: Geographical and Competitive Dynamics
North America is the largest market for anti-counterfeiting packaging followed by Europe, Asia Pacific and RoW. Anti-counterfeit packaging technology is largely prevalent in developed economies as they face rampant problems from counterfeit products especially in pharmaceutical, food and apparels sector. Asia Pacific is still a niche market and is expected to be the fastest growing market due to rising consumer awareness.
Some of the key players in this market are Zebra Technologies Corporation (the U.S.), Impinj Inc. (the U.S.), Avery Dennison Corporation(the U.S.), Alien Technology Corporation (the U.S.), Authentix (U.K.), Essentra PLC (U.K.), Sicpa(Switzerland), Advanced Track & Trace (France), Alp Vision (Switzerland), ATL Security Label Systems (the U.S.), Atlantic Zeiser (Germany) and E. I. du Pont de Nemours and Company (the U.S.) among others.
The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.
Transparency Market Research (TMR) is a global market intelligence company providing business information reports and services. The company’s exclusive blend of quantitative forecasting and trend analysis provides forward-looking insight for thousands of decision makers. TMR’s experienced team of analysts, researchers, and consultants use proprietary data sources and various tools and techniques to gather and analyze information.
TMR’s data repository is continuously updated and revised by a team of research experts so that it always reflects the latest trends and information. With extensive research and analysis capabilities, Transparency Market Research employs rigorous primary and secondary research techniques to develop distinctive data sets and research material for business reports.
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